Domestic Expansion Fueled by Company’s 240 Percent Year over Year Growth
LONDON & NEW YORK – Customer experience management (CXM) platform, Qubit, (www.qubitproducts.com), announced that it is opening a new office in New York City. This expansion will provide enhanced support to marketers and e-commerce professionals seeking to boost conversion rates through consolidating visitor analytics, AB testing, personalization and tag management within a single integrated platform.
“A few retailers mentioned that marketing optimization and marketing effectiveness, including search engine optimization, were goals for 2013; but for the most part, many companies appear to take increasing marketing costs as a given.”
“Retailers say that their top priorities in 2013 are improving their site’s conversion rates and redesigning their site experience — in other words, optimizing their site’s overall performance. Many retailers specifically called out plans to focus on the checkout experience and to adjust their site to accommodate a responsive design,” said Sucharita Mulpuru, vice president, principal analyst serving eBusiness & Channel Strategy Professionals and co-author of Forrester Research, Inc., The State of Retailing Online 2013: Key Metrics and Initiatives, January 2013. “A few retailers mentioned that marketing optimization and marketing effectiveness, including search engine optimization, were goals for 2013; but for the most part, many companies appear to take increasing marketing costs as a given.”
Qubit’s technology helps the twenty-first century marketer create personalized website experiences to drive enhanced conversion rates. The company has seen an unprecedented 240 percent year over year growth, offering a comprehensive testing, targeting and content delivery platform to create tailored customer experiences which are statistically proven to drive conversion uplift. On average, Qubit increases conversion rates by 20 percent within 6 months.
The company works with some of the world’s leading e-commerce businesses, including Topshop and Staples, and has already signed on reputable U.S. clients like Hammacher Schlemmer. Qubit’s single platform, consisting of tag management, analytics, AB testing and personalization technologies, has created flexibility cost savings that its competitors cannot offer.
“Over the past few years we have experienced tremendous growth working with some of the most prominent brands in the U.K. market,” said Graham Cooke, CEO of Qubit. “The opening of our first U.S. office will allow us to better service our growing domestic client base, with Qubit providing the only alternative for a cost effective, fully integrated digital marketing hub available. By harnessing big data, marketers can create truly meaningful web experiences, test with confidence, and spike conversions with this new class of customer experience management.”
About Qubit
Qubit is a big data customer experience management (CXM) platform. Founded in 2010 by four ex-Googlers, its technology helps the twenty-first century marketer create personalized website experiences to drive enhanced conversion rates. The company’s suite of products identifies patterns of behavior by bringing together visitor analytics, tag management, AB testing and personalization within a single integrated platform. Marketers can optimize and test websites in real-time, without the need for specialist IT resource driving improved conversion rates, increased customer satisfaction and sustained ROI. Qubit works with some of the world’s leading e-commerce businesses, including Topshop, Staples, John Lewis, Farfetch and Harveys Furniture and is headquartered in London with offices in New York. The company received $7.5 million funding from Balderton Capital in December 2012.
