New SVP Marketing brings experience from client, agency, and ad tech to drive fast-growing social advertising technology leader 140 Proof’s brand and product marketing strategies
SAN FRANCISCO – 140 Proof, the leading social advertising company, today announced that Matt Rosenberg has joined the company as SVP Marketing. In his role, Rosenberg will be responsible for shaping the company’s brand and product stories, building the company’s industry profile and developing programs to support advertising sales efforts.
Rosenberg joins recent hire Ed Darmanin, 140 Proof’s new Chief Revenue Officer, as the company expands its executive presence in the New York media market. Already in 2013, the company has grown advertising reach over 100 percent, launched new social ad solutions for Pinterest and expanded its native ads into social sites and blogging platforms such as Tumblr and WordPress.
“140 Proof’s business has been exploding, and with a seasoned marketer like Matt and a sales leader like Ed joining the executive team, we expect to further build our profile in New York and nationally and accelerate our growth,” said 140 Proof CEO and co-founder Jon Elvekrog. ” Matt’s agency, client-side, publishing and ad tech experience is as valuable a combination as it is hard to find. Having been on all sides of the marketing ecosystem, he has the business understanding and organizational empathy to deliver focused, relevant, useful communications.”
140 Proof is the only company to target social ads based on the “Blended Interest Graph”, an index of people’s interests and follower relationships across multiple social platforms. Assessing users’ interests based on activity across multiple social platforms enables 140 Proof to identify large, desirable audiences like “Sustainability Moms” or “Car Customizers” and target them with highly relevant ads and brand content. Adding more types of interest data not only makes targeting more accurate but also increases potential audience size.
Rosenberg joins 140 Proof with a 17-year history of thought leadership and innovation in the digital marketing industry. He most recently led marketing for New York-based ad tech vendor Taykey, and prior to that was VP Solutions at SAY Media, where he founded the global strategy and market research groups. . Previously, he led business development and client services as EVP at boutique digital creative agency Big Spaceship, and he oversaw media and creative accounts at Organic. Rosenberg was also an early digital marketing hire at Sony Pictures, where he worked on marketing over 300 movies. Before going all in on digital marketing, he was a television writer.
“I couldn’t be happier to be joining 140 Proof,” said Rosenberg. “The technology is spectacularly effective, which is a great foundation for the guy whose job is to promote the technology, and the Blended Interest Graph is an elegant way to identify and deliver the right audience for an advertiser that also happens to drive measurably better performance.”
About 140 Proof
140 Proof is the leading social advertising service, providing brand advertisers an effective way to reach millions of consumers primed to discover and share. The company delivers relevant, native, sharable ads across millions of social sites and apps connected via the Blended Interest Graph. 140 Proof’s Blended Interest Graph targeting matches ads to audiences based on public social cues such as who a user follows and keywords that a user sees. The solution is optimized for social and includes native social, IAB standard, and rich-media ad units. 140 Proof is headquartered in San Francisco and has additional field offices in New York, Los Angeles, Chicago, Dallas and D
