Integration of Industry-Leading Self-Serve Advertising Solution Opens New Revenue Opportunities for Publishers
New York, NY – 24/7 Media, a global leader in digital media & technology, and Shiny Ads, a premium advertising technology company, announced today a partnership that brings a robust self-serve advertising solution to 24/7 Media that specifically aims to grow revenue opportunities for its portfolio of trusted media partners, by providing small and medium businesses (SMBs and SMEs) with a cost-effective means of automating and scaling their ad buying across web and mobile channels.
“These integrated self-serve advertising features, servicing our SMBs and SMEs, provide an excellent solution for clients to transact seamlessly and we are very pleased to be working with Shiny Ads to incorporate their platform into our products worldwide,” said Rob Schneider, 24/7 Media’s SVP, Corporate Strategy and Platform Development. “Our partnership with Shiny Ads gives us the ability to provide simple and effective solutions for businesses that can help them scale their local campaigns across our publisher partners.”
Through direct integration into 24/7 Media’s network of premium sites, the Shiny Ads platform automates the guaranteed ad buying process for advertisers of all sizes, speeding time-to-market and decreasing costs while generating new revenues.
“24/7 Media recognizes the growth potential for their customers that the Shiny Ads programmatic direct platform enables with a completely automated, end-to-end solution,” said Roy Pereira, Founder and CEO of Shiny Ads. “By making the direct ad buying process more efficient, this partnership will create new revenue opportunities for publishers. We are proud to be working with an industry-leader like 24/7 Media and increasing the reach of our solution.”
“Until now search has been the only easy and scalable solution for SMB’s and SME’s interested in digital,” said Schneider. “This market has been underserved, and we are pleased to offer an innovative solution that is also more engaging for consumers.”
Automating the purchasing of digital media for advertisers of all sizes is in line with the evolution of 24/7 Connect, 24/7 Media’s single, frictionless marketplace that enhances automated buying and real time bidding capabilities for the buyers and sellers of digital media.
24/7 Media self-serve advertising is available immediately in North America and will be deployed in the UK and in Europe in the coming weeks.
About 24/7 Media, Inc.
24/7 Media, Inc., formerly 24/7 Real Media, is a leader in digital marketing technology, serving advertisers, agencies and digital publishers worldwide. The company has been in the forefront of media innovation for fifteen years. The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis. This technology powers two specialized business units: Real Media Group helps marketing organizations engage their audiences with superior precision, transparency and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. Media Innovation Group provides advertisers and agencies with strategic consulting and implementation services that deliver competitive advantage in fields being transformed by technology.
24/7 Media is a WPP Digital company headquartered in New York with 18 offices in a dozen countries. For more information, please visit www.247media.com.
24/7 Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Media cookies, go to: www.networkadvertising.org.
About Shiny Ads
Shiny Ads provides an end-to-end programmatic direct advertising platform that automates the buying and selling of premium guaranteed inventory to decrease costs and speed time-to-market. The white-label Shiny Ads platform is integrated with the most industry-leading ad servers so publishers can guarantee impressions and control pricing and packaging to generate net new revenue. At the same time, it enables agencies and advertisers to purchase guaranteed inventory more efficiently on brand safe sites. The award-winning Shiny Ads works with leading publishers, including AdWeek, Business Insider, CBS Interactive, Internet Brands, Match.com and others. Visit http://www.shinyads.com.
