Revenue Opportunity By Monetizing David Lykken Content
MADISON, WI – Broadcast Interactive Media (BIM), whose evolving suite of Web, video, and mobile publishing tools help increase client revenues by attracting more traffic and improving ad delivery, today announced that it has launched a video content widget that provides daily-updated mortgage news and advice from leading national financial lending expert David Lykken. “Today’s Mortgage Minute” can be rapidly deployed by BIM to its client base of hundreds of local television and newspaper websites.
Mr. Lykken is the host of the weekly radio program “Lykken on Lending”; is also a frequent guest on FOX Business News with Neil Cavuto and CNBC with Maria Bartiromo; and has made appearances on CBS Evening News and Bloomberg TV and radio. He is also a 40-year veteran of the mortgage industry and has been an owner/operator of three mortgage banking companies & a software company. Since selling his interest in his last company in 2000, Mr. Lykken has become a leading management consultant to the mortgage finance and housing industries.
“Today’s Mortgage Minute” is already live on over 50 media websites thanks to a recent deal between BIM and Civitas Media newspaper group. In addition, a number of local television stations have begun running the widget on their websites. Two examples can be found at www.wktv.com and www.robesonian.com (both right hand rail).
“We are seeing a very positive initial response from publishers. It is clear that quality sponsored content capable of generating significant new revenue is in high demand,” says Michael Schuch Jr., VP-Local Sales/Publisher Development for BIM. “‘Today’s Mortgage Minute” provides publishers with fresh video content and immediate new revenue at very attractive video CPMs. Relevant content is produced every day making this perhaps the most valuable content available anywhere in the financial news space. Publishers need to do nothing more than sign up. BIM has done all of the developmental work and will refresh the content daily working with Mr. Lykken.”
BIM provides publishers with a unique widget code for fixed homepage placement, pushes fresh video content live to the widgets daily, and fills the companion display ad position with national advertising, sharing the revenue with local partners. Publishers can also sell pre-roll video inventory to local sponsors.
Broadcast Interactive Media (BIM) (www.broadcast-interactive.com) is a leading digital ad network and data services provider of revenue and technical solutions to online publishers and remains a trusted resource for hundreds of local broadcasters and media sites worldwide. Core products are the BIMLocal Digital Network, BIMvid video CMS, MediaStar Suite of program scheduling tools, and TitanTV.com Guide Data Services. Customers include ABC, Belo Corp., Capitol Broadcasting, CBS Television, Fox Television, Gannett Broadcasting, Hearst-Argyle, NBC Owned Television Stations, Scripps-Howard, and the Telemundo Station Group. BIM is based in Madison, WI, with offices in New York City; San Francisco; Cedar Rapids, IA; Portland, OR; and Austin, TX.
