LONDON – Customer Experience Management (CXM) leader Qubit opened up its proprietary behavioral attribution platform to data visualization solutions for an integrated approach in advanced analysis, reporting and data visualization. Piloted with Tableau Software, the API allows retailers and marketers, working alongside the extensive range of targeting criteria that Qubit solutions enable, to now better see and understand their customers and data.
“Providing complete 360-degree insight into consumer behavior on a daily basis will better enable marketers and retailers alike to react to customer behavior and faster implement promotions and offers that more quickly translate into conversion.”
Providing automated powerful daily reporting and analytic visualizations on large data volumes and diverse data types, Qubit’s Behavioral Attribution API allows marketers to upload and unite data through business intelligence, including offline data, to make visual, easy to understand connections of online-to-offline conversion paths.
“We’re not only easily and more efficiently connecting consumer data through the API, we’re also now increasing the analytical maturity of our clients by demonstrating the benefits of merging online behavior data with additional customer data sources in a simple, easy-to-digest format,” said Graham Cooke, CEO of Qubit. “Providing complete 360-degree insight into consumer behavior on a daily basis will better enable marketers and retailers alike to react to customer behavior and faster implement promotions and offers that more quickly translate into conversion.”
Qubit has a rich heritage in helping marketers and retailers unify the view of their desired consumer audiences through a variety of technologies including Conversion Optimization and Tag Management.
Since 2010, Qubit customers have grown their success rates to an average 20% incremental increase in conversion rates with their own customers.
“We are seeing a growing need for self-reliance and agile business analytics. Our integration with Qubit makes it easier for retailers and marketers to unite data from disparate sources more effectively helping users understand and respond quickly to customer demands, behavior and new opportunities that present themselves in the market.” said Jonathan Honey OEM manager for Tableau EMEA.
For more information on Qubit solutions, please visit www.qubitproducts.com.
Qubit lets an ecommerce business act on an insight by helping them make real time web design and messaging changes for 1000s of webpages in just a few minutes. Its technology helps marketers create personalized website experiences to drive enhanced conversion rates.
Qubit’s products collect huge amounts of information about users’ interactions with a website and analyze this to identify patterns of behavior. They then use this understanding to deliver live personalization, driving improved conversion rates and increased customer satisfaction.
The company’s suite of products brings together visitor analytics, tag management, AB testing and personalization within a single integrated platform. This allows marketers to optimize and test websites in real time, without the need for specialist IT resource, helping to drive rapid and sustained ROI.
Founded in 2010 by four ex-Googlers, Qubit is headquartered in London with offices in New York. Qubit works with some of the world’s leading ecommerce businesses, including TopShop, Staples, John Lewis, Farfetch and Harveys Furniture. The company received $7.5 million funding from Balderton Capital in December 2012.
About Tableau Software
Tableau Software (NYSE:DATA) helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 13,500 customer accounts get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at www.tableausoftware.com/trial.
Tableau and Tableau Software are trademarks of Tableau Software, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.