Facebook’s® Mark Bulling to join Visual IQ’s Adit Abhyankar to discuss advertising and ROI measurement on the social media channel
LONDON – Visual IQ, the world’s leading cross channel marketing attribution software provider, announced that Facebook’s EMEA Measurement Lead, Mark Bulling, will join Executive Director, Adit Abhyankar at Econsultancy’s JUMP London event. They will speak together on a panel entitled Facebook Advertising & ROI: How to Overcome the Measurement Challenge on the 9th October at 4.15pm.
Bulling and Abhyankar will explore best practices on how to approach social attribution to deliver advertising success on Facebook, and how it fits within a broader cross channel marketing measurement and optimisation strategy.
Abhyankar will also offer insight on how marketing attribution can provide actionable insights to deliver a real impact on marketing performance in a multi-channel ecosystem.
JUMP brings together international experts and the brightest senior online and offline marketers in the business for a one-day conference dedicated to affecting the change that will bring more intelligent and effective marketing across all channels. Marketers will discuss how the creation of one brand experience can be achieved by breaking down the people, processes and technology silos between ‘digital’ and ‘traditional’. The aim of JUMP is to empower marketers to deliver multichannel communications, integrated experiences and seamless transitions from online to offline, and back again.
To find out more, or to register to attend, please visit the JUMP London website at www.festivalofmarketing.com/jump
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About Visual IQ
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimised media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
Visual IQ can be reached at info@visualiq.com or by visiting www.visualiq.com
