Aggregate Knowledge Augments Audience Analytics Capabilities with Enhanced Site Insights

Enables marketers to leverage site data for increased reach and sales 

SAN MATEO, CA – Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, released its enhanced Site Profile capabilities. By integrating more detailed site data into AK’s Media Intelligence Platform (MIP), AK’s customers can discover high performing site visitors for key site activities as well as answer questions around whether paid or organic campaigns drive more sales. These insights help advertisers build more effective audiences for enhanced targeting to help drive greater reach, engagement and more sales across all digital channels.

“By continuing to evolve AK’s MIP, advertisers are gaining insights into their audience that they have never had before,” said David Jakubowski, Aggregate Knowledge chief executive officer. “Understanding more granularly which user attributes drove desired site activities is invaluable in putting the right message in front of the right audience.”

With improved Sight Insights, advertisers can:

  • Understand what site visitors look like
  • Determine the type of visitors driven towards a certain activity
  • Identify the ratio of paid to organic conversions
  • Discover exact audiences with the highest propensity to buy

Visibility into the attributes and audiences of those currently visiting their site help marketers target their media more effectively to meet their reach and sales goals. Advertisers across media, retail, CPG, and financial services are currently leveraging site profile data to deliver enhanced targeting and custom offers that lead to increased interest, conversion rates, and sales.

About Aggregate Knowledge

Aggregate Knowledge (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform. AK’s patented Media Intelligence Platform™ (MIP) is the only data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach, higher sales and dramatically improved media spend efficiency. To learn more, visit Connect with AK on FacebookTwitter, and LinkedIn.