RESTON, Va. – Resonate, the only marketing intelligence company that delivers media and analytics based on “why” consumers make decisions, has expanded its geographic reach and strengthened its expertise with the addition of nine sales and account management executives. Per the latest publicly released figures as reported in the Inc. 5000, Resonate has grown at more than 300% over the past three years.
“We have added significant talent to our sales organization in order to strengthen relationships with existing customers and to better handle our rapidly growing number of prospects”
The company has recently added several managers and directors to work with Political, Advocacy and Brand focused clients, including three directors of business development and a manager of client strategy and insights.
“We have added significant talent to our sales organization in order to strengthen relationships with existing customers and to better handle our rapidly growing number of prospects,” said Bryan Gernert, CEO. ”Momentum is growing for our motivations-driven marketing solutions as more brands, candidates and causes experience the outstanding results being delivered by Resonate-powered campaigns.”
Kelly Osterhout is Resonate’s new manager of client strategy and insights, responsible for working to strengthen relationships with Resonate clients. Based in the New York City office, she joins the company from Dstillery (formerly Media 6 Degrees). Also joining the New York City office is Kate de la Montaigne as a sales executive. Previously, de la Montaigne held sales positions at Hooklogic, Marchex and Eli Lilly.
The company also expanded its geographic reach with the addition of three sales executives: Ajay Jain in Los Angeles, Justin Cooper in Chicago and Anna-Fiona Cooke in Atlanta. Jain joins Resonate from Deep Dive Media where he was VP, sales, while Cooper spent three years with Cox Media Group and was director of business development at Poptent. Cooke comes to Resonate after a successful stint at AOL.
The company welcomes three new business development executives to its Washington, D.C. office. Felix Angelastro, Joe Deoudes and Jackie Gallagher have joined as directors of business development. Most recently, Angelastro was a partner at Socialitical as well as director of political strategy and business development for Cox Media. Deoudes comes to Resonate from the Washington Times, where he was director of broadcasting and strategic alliances. Gallagher spent six years at AOL in various analyst and account management roles.
Resonate lets advertisers and marketers better understand and reach audiences by revealing the motivation behind purchase decisions or support for a cause or candidate. Resonate allows marketers to build rich consumer profiles to power marketing and online advertising campaigns and to gain actionable consumer insights before, during and after execution. Resonate powers the campaign performance of leading brand and political advertisers. The company is headquartered in Reston, VA, with offices in Chicago, Los Angeles, New York City, and Washington, D.C.