Enhanced Update Delivers a Rich User Experience, Advanced Monetization and Complete Publisher Control
New York, NY – Rumble, the mobile-first platform for publishers, revealed a major 2.0 release of its mobile publishing platform today at Business Insider’s IGNITION. With this release, Rumble becomes the first dynamic mobile publishing platform that allows publishers full control in making changes to design, layout and monetization to their entire mobile presence in real-time without a need to re-create any line of code, and it works seamlessly with publishers’ existing infrastructure and is extremely easy to implement.
“Consumer demand for rich mobile content is growing and their expectations are high,” said Rumble’s CEO Al Azoulay. “The bar has been raised for publishers to figure out how to take advantage of this direct connection they have with mobile users. Publishers are getting savvier – it’s not enough to have a mobile app, it’s time to deliver a high-quality user experience and advanced monetization with the type of control that they have on their traditional channels. Rumble is a mobile technology company with a publisher mindset and we really think mobile needs to grow up. That’s why we built our platform to be agnostic and flexible. Unlike other solutions, Rumble enables publishers to make real-time changes – allowing for rapid experimentation and personalization.”
In addition to the seamless content migration from the first version of the platform, the 2.0 release allows publishers of news, sports and entertainment to carry out various content and mobile strategies by building any user experience and making changes as they gather user data specific to their mobile channel. The 2.0 platform also gives publishers a control center with an ability to create a universal mobile experience across all web and app formats, make real-time content and layout changes and have pre-integrations with the monetization ecosystem of subscription management, advanced advertising and m-commerce.
The cost of building a mobile publishing solution in-house is expensive, and the price is compounded by the fact that there is little industry standardization in conjunction with a rapid proliferation of new mobile tools. The dilemma of choosing between a pure web-based model (HTML5) versus native apps is a tough one for content companies. Rumble frees publishers from worrying over code types and allows them to move forward confidently with a mobile channel that works and gives them the control.
Rumble initially launched in 2011 to provide a solution that keeps publishers, users and advertisers connected amidst the constant change and innovation that is inherent in the mobile space. Rumble designed their technology to integrate with nearly any network, exchange and internal publisher systems to migrate content, data analytics and revenue campaigns.
Additionally, Rumble’s 2.0 platform features:
• Complete and flexible design that allows publishers to design and create all forms of content and make live changes in the live App Studio.
• Maximum revenue per user through the integration with ad networks, paywall, m-commerce and the full range of ad units with premium native ad experience.
• Real-time control center with full A/B testing, targeting and central integration with the mobile technology ecosystem.
The updated platform is being offered to a select group of publishers and will be widely available in the beginning of 2014. To learn more about Rumble’s updated platform please contactcontactus@rumble.me.
About Rumble
Rumble is the mobile-first platform for publishers, powering content for publishers of news, sports and entertainment; across platforms and devices. Rumble delivers the only end-to-end publisher solution that supports a rich user experience, advanced monetization and complete publisher control in a single, easy-to-use platform. Featuring powerful technology built on an agnostic infrastructure, Rumble can easily migrate content and integrate with publisher‘s internal systems. And with multiple embedded revenue streams, Rumble helps publishers generate revenue immediately and can scale with a growing business. Founded in 2011, Rumble has over 40 publisher clients covering the full spectrum of the media landscape including international publications, local newspapers, online media outlets and leading media groups. Our mission is to connect people, publishers and advertisers to their most relevant content. Rumble has offices in New York and Tel Aviv, to learn more visit www.rumble.me or follow us on Twitter.
