Leading Mobile User Acquisition Network Will Capitalize on Recent Growth
Durham, NC and San Francisco – Appia, the leading mobile user acquisition network, today announced it had secured an additional $4.5 million in debt funding led by Portland, Maine-based North Atlantic Capital. The investment will accelerate Appia’s continued advancement in building the largest app install ad network, assist with company expansion and drive product innovation.
“We’re excited to continue Appia’s strong partnership with North Atlantic,” said Jud Bowman, CEO of Appia, of the re-investment following North Atlantic’s April, 2013 infusion. “This investment further strengthens Appia’s leadership in mobile app marketing, and we look forward to accelerating our growth.”
Appia, ranked #22 on the Wall Street Journal’s Top 50 Venture-Backed Companies List in 2012, outpaced its 2012 total revenue in the first half of 2013 and is still gaining speed. Appia has sponsored more than 63 million app installs to date and continues to build value for publishers, advertisers and developers by connecting the right apps to the most valuable users every time.
“We recognized Appia’s solution as distinctive, bringing the tremendous value of app discovery to publishers and advertisers in what’s become a crowded mobile app landscape,” said David Coit, Managing Partner at North Atlantic. “Appia has a clear vision and the team to execute it. They deliver app marketers and developers with significantly longer lifetime value users, added revenue generation and a vital partnership as the robust app market continues to expand.”
Recently Apple announced the App Store had surpassed one million apps. Android’s Google Play store passed that mark in July. With more than two million choices, app discovery has become as important to developers and marketers as an app’s performance itself. Appia provides these unique and innovative mobile performance solutions for developers, publishers and advertisers.
About North Atlantic:
North Atlantic Capital is an expansion stage venture capital firm based in Portland, Maine, investing primarily in B2B technology service companies. North Atlantic provides both equity and subordinated debt investment structures to high growth companies with unique technologies that address large market opportunities. Established in 1986, North Atlantic is currently investing its fourth fund, capitalized at $100 million and raised in 2006. Other current investments in the fourth fund include Autotask, ConnectEDU, OnForce, Synacor, Tangoe, Triggit and Zmags.
About Appia:
Appia is the leading mobile user acquisition network, delivering mobile app downloads to over 1 billion users across more than 200 countries. Ranked #22 on the Wall Street Journal’s 2012 Top 50 Venture-Backed Companies, Appia provides non-incentivized performance mobile ad solutions for developers, publishers and advertisers. With offices in San Francisco, New York City, and Durham, as well as global sales locations in the UK and Mexico, Appia has quickly become the largest, non-incentivized app install network. For more information, please visit www.appia.com.
