STOCKHOLM – YuMe Inc. (NYSE: YUME) a leading provider of digital video brand advertising solutions, has opened offices in Stockholm, Sweden, which will serve as the hub to service brand advertisers and publishers in Sweden, Norway, Finland and Denmark. YuMe now has European offices located in the UK, France, Spain and Germany as they continue with their expansion plans in Europe.
“To get users to interact more and spend more time with the ad, we needed YuMe’s creative templates and technology. They make it easy to deliver a memorable video combined with interactive layer that can be filled with direct offers.”
“The Nordic region was a natural next step for us, after watching the immense growth within Sweden, Norway, Denmark and Finland’s digital video advertising markets over the past year,” said Owen Hanks, General Manager, Europe, YuMe. “The demand for effective cross-screen advertising solutions continues to grow and we feel that the timing is perfect to offer YuMe’s technology to this market.”
YuMe’s Nordics office is located in the heart of Stockholm, Sweden, the largest advertising market in the Nordics region. YuMe Nordics is led by Jonas Olsen, Sales Director and Marcus Pousette, Business Development Manager, both of whom previously worked at smartclip. Olsen is responsible for advertising revenue across the Nordic region and has a wealth of video advertising experience, plus a large scale network of clients and agencies. Pousette joins the team with a strong knowledge of the Nordic publisher landscape and has extensive publisher account management experience. They are joined by Jonas Söderqvist as Sales Manager, who also has considerable knowledge of the digital video market having also worked at smartclip and Specific Media as Sales Director.
The YuMe Nordics team has already begun ramping up their advertising pipeline and has partnered with the gaming client Maria.com and their media agency Tre Kronor, Stockholm for their latest campaign. The advertising campaign ran online and they are the first client in the region to use YuMe’s Ngage ad format, which is an all-in-one interactive video ad unit that combines video, branding and multiple interactivity buttons all within the frames of a video player. The aim of the video campaign was to not only create user interaction, but to also prolong interaction time with the campaign.
Sara Wendle, Account Director, Tre Kronor, comments, “Video has a unique ability to tell a story because a lot of senses are affected and thus gives a better memory effect of the receiver. In comparison with conventional display advertising online, we see a considerable higher power of video advertising metrics such as brand awareness and brand favourability. We also see a great potential to add unique reach to existing TV campaigns.”
Wendle continues, “To get users to interact more and spend more time with the ad, we needed YuMe’s creative templates and technology. They make it easy to deliver a memorable video combined with interactive layer that can be filled with direct offers.”
About YuMe
YuMe, Inc. is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe (NYSE: YUME) is headquartered in Redwood City, CA with European headquarters in London and nine additional offices worldwide. For more information, visit YuMe.com/pr, follow@YuMeVideo and like YuMe on Facebook.
