FORT LAUDERDALE, Fla. – PhoCusWright 2013 – MediaShift, Inc. (OTCBB: MSHF), a next-generation digital advertising technology company, announced that its subsidiary, Travora Networks, will assume the MediaShift name, effective today. Travora Networks, purchased by MediaShift in February 2013, has been a leading global travel advertising platform since 2003 representing more than 300 premier travel publishing sites.
“This move is a natural progression for MediaShift to bring Travora Networks within one corporate structure in order to drive higher performance and create long-term value for our advertising, publishing and WiFi partners”
The name change follows a successful integration of Travora Networks into MediaShift, which has resulted in enhanced revenue opportunities through sales, marketing and account management synergies, and in cost reduction through operational integration. Known for its established publishing network, strong advertiser and agency relationships, and experienced ad sales and ad operations teams, Travora Networks has accelerated MediaShift’s goal of building the largest audience platform of on-the-go consumers.
MediaShift’s integrated platform provides advertisers unparalleled access to more than 300 million travelers each year across all access points in the travel lifecycle – when researching travel, booking travel, at the airport, in a hotel, and in flight. The company’s proprietary first-party data enables precise and pinpointed targeting of customer segments whether on a PC, tablet, or smartphone.
“This move is a natural progression for MediaShift to bring Travora Networks within one corporate structure in order to drive higher performance and create long-term value for our advertising, publishing and WiFi partners,” said David Grant, chief executive officer of MediaShift. “Through the MediaShift brand, we will continue to expand our expertise and capabilities in travel and hospitality, and remain committed to driving revenue for our partners and delivering compelling advertising products and services that empower brands to engage our captive on-the-go audience.”
2013 PhoCusWright Conference
MediaShift is the official WiFi sponsor at the 2013 PhoCusWright Conference, which took place November 19-21 in Fort Lauderdale, Florida. The PhoCusWright Conference gathered the top executives and innovators in the travel industry. As the official WiFi sponsor, MediaShift featured its On-the-Go Engagement Platform for all attendees connecting to free WiFi via tablet, smartphone or laptop.
