Latest addition to the Cool-Ads™ family of POP advertising features back-lit cooler door handles
IRVINE, Calif. – One Source Specialties, LLC (OSS), a division of One Source Industries, LLC (OSI), a leading provider of global supply chain managed solutions for point-of-purchase (POP) displays, product packaging and promotional programs, introduced Cool-Ads™ Digital, the latest addition in its successful line of Cool-Ads™ cooler door handles for POP advertising. Utilizing sensory controlled, battery-powered back-lit lighting, Cool-Ads™ Digital appeals to the senses like never before. OSS is the distributor of Cool Ads-USA™.
“Utilizing both sight and touch, a motion detector within the handle senses when consumers are three feet away. The handle lights up, driving attention to the featured product as consumers open the door and make a purchasing decision”
“Studies have shown that incorporating one or more of the five senses increases the connection between people and products, helping to drive sales. By lighting up the cooler door handle, Cool-Ads™ Digital does just that,” said Larry English, President of Wild August, the developer and manufacturer of Cool-Ads™. “Utilizing both sight and touch, a motion detector within the handle senses when consumers are three feet away. The handle lights up, driving attention to the featured product as consumers open the door and make a purchasing decision,” said English.
Powered by eight AA batteries, the motion detector controls the lighting in 30-second sequences. To create this innovative sensory impact, Cool-Ads™ Digital incorporates back-lit LED lights that provide evenly diffused, bright lighting across the entire panel.
Like the original Cool-Ads™ handle, installing Cool-Ads™ Digital is as simple as tightening two bolts onto the cooler door handle. Advertising inserts are printed on opaque plastic that can be easily UV or laser printed. The printed inserts slide into the Cool-Ads™ Digital frame, making it easy for merchandisers to quickly change features and promotions.
“Cool-Ads™ Digital, and the entire family of Cool-Ads™ products, is the only cooler door advertising concept of its type in today’s competitive point-of-purchase industry. With Cool-Ads™ Digital, distributors and convenience store owners can easily and cost effectively use LED lighting to generate excitement in the freezer and cooler aisles,” said Joe Baksha, President and CEO of OSS.
The Cool-Ads™ point-of-purchase advertising format is designed to promote chilled products in big-box stores, convenience stores and food retailers. Other exciting additions to the Cool-Ads™ family will be introduced in the coming weeks. Accessories in the growing product line include the recent addition of a coupon end cap holder, branded end caps and Cool-Ads EL™ electroluminescent lighting sequence technology.
For more information on the Cool-Ads™ family of products, please visit: www.cooladhandles.com.
For Cool-Ads™ Digital photos, please visit: http://www.flickr.com/photos/vollrathpr/sets/72157637907690065/.
About Wild August LLC™
Wild August LLC, a product development company and a consulting resource for Asian sourcing and manufacturing, holds the patent and trademark for Cool-Ads™. It was founded by Larry English who has more than 35 years of Asian manufacturing and import experience. Wild August’s products can be found on the shelves of major retail stores worldwide. The company maintains a 15-person quality control team that oversees all activities in the factories where it does business.
About Cool-Ads USA
Cool-Ads USA is a licensed division of One Source Industries (OSI), one of the nation’s premier producers of award-winning point-of-purchase displays, custom packaging solutions and promotional programs. OSI services include strategic input, planning, concept, design, sourcing, manufacturing, testing, assembly, packaging, installation, measurement, warehousing, fulfillment and logistics, as well as promotional products. In addition to its Irvine, California, headquarters, other OSI facilities are located in Bentonville, Arkansas; Chicago, Illinois; Memphis, Tennessee; New York, New York and Hong Kong. For more information, please visit: www.onesourceind.com or www.cooladhandles.com
