NEW YORK, NY – Adroit Digital announced today that digital media veteran Lee Hoffman has been named senior vice president of sales. Hoffman brings over 15 years of senior sales management experience in media and advertising to Adroit Digital.
Hoffman, who joined November 19, is responsible for identifying national business opportunities and leveraging Adroit Digital’s smart, exclusive data and programmatic media buying to maximize ad performance for clients. “With a long legacy, and detailed scope of knowledge on current industry trends, market activities and competitors, Lee is the perfect fit to run our talented sales team,” said Scott German, General Manager of Adroit Digital.
“Adroit Digital has something completely differentiated in the programmatic space, especially when you consider the recent consolidation across the industry,” said Hoffman. “The exclusive first-party data from our retailer co-op, combined with pixel-free data collection make for a truly unique offering. Layered on top of that is our best-in-class operations team that drives superior results and performance for our agency and client partners. Look for major action from Adroit Digital in 2014.”
Before joining Adroit Digital, Hoffman was senior vice president (SVP) of sales for AddThis, the largest global sharing/social infrastructure platform.
Prior to AddThis he was SVP of Sales for Cox Digital Solutions where he led combined sales organizations of Adify, Cox Cross Media and Internet Broadcasting. Previously, he held leadership positions at AOL and led a national team at WebMD focused on key digital agencies. Hoffman held various senior level management positions at IAC Advertising Solutions (formerly MaxOnline, Excite Network and Ask.com). Early in his career, he worked in broadcast television sales and at several advertising agencies in media buying and planning. He has a B.S. in Communications from The Park School of Communications at Ithaca College.
About Adroit Digital
At Adroit Digital, we believe people move technology, not the other way around. Our team of programmatic experts uses human insights, our exclusive data set and unmatched media access to intelligently drive marketing performance. We work hard to delight our customers every day. We have offices in New York, Boston and San Francisco. For more information, please email “hello@adroitdigital.com” or visit us online: www.adroitdigital.com/.
