New Komli white paper examines how the Aerospike database utilizing DRAM and flash memory is enabling reliable RTB and helping close the performance gap between search and display advertising
MOUNTAIN VIEW, Calif. – Marketers across India, Australia, South Korea, Japan, and China are expected to grow their investments in advertising via online display and search media to nearly $60 billion by 20171. At the forefront in capitalizing on this expansion is Komli Media, Asia Pacific’s leading digital technology platform engaged in building programmatic bidding infrastructure with a focus on display, mobile and social performance advertising. Within this initiative, Aerospike today announced that Komli Media has deployed the Aerospike flash-optimized NoSQL database to power its ATOM real-time bidding (RTB) performance ad platform.
“With its commitment to innovation and service, Komli has emerged as Asia Pacific’s go-to platform for online advertising”
Headquartered in India, Komli Media is Asia Pacific’s leading media technology company with solutions across display, mobile, video, social, search and data for advertisers, agencies and publishers. The company recently generated $30 million in financing to leverage the massive APAC market opportunity and also accelerate growth across the globe.
The technology platform at Komli is bringing the science and efficacy of search advertising to display/mobile/social via accurate triangulation of user behavior, publisher site, and the advertiser’s campaign and creatives. With Aerospike, the ATOM platform can handle 1-2 millisecond latency for reads/writes at scale during real-time bidding on billions of ad requests. With the power of RTB, Komli ATOM allows media buyers to evaluate, bid on, and purchase online ad inventory on an impression-by-impression basis. As a result, ATOM enables marketers to run highly targeted online ad campaigns with efficiency and ease.
New White Paper Discusses How Komli Applies Science of Search to Display Ads
A new white paper authored by Komli discusses how the company is applying the science of search advertising to display and the central role of RTB in this effort. The paper also describes Komli’s architecture, including how it:
- Harnesses a private cloud and flash-based solid-state drive (SSD) storage to reduce hardware overhead while ensuring ultra high performance.
- Combines the real-time transaction processing of Aerospike with analytics and reporting data from Apache Hadoop and HP Vertica to provide the most complete picture of each Web visitor.
- Extends across two data centers, using Aerospike cross data center replication, to ensure redundancy and 24×7 availability.
- Relies on the Aerospike NoSQL database to support RTB by reliably handling hundreds of thousands of queries per second against terabytes of data per day—while maintaining 100% uptime.
The white paper can be downloaded at: http://www.aerospike.com/customers.
“As Asia Pacific’s leading digital technology platform, we see tremendous opportunity in display, mobile and social advertising, in particular, around real time bidding (RTB) and programmatic buying of media,” said Apurva Dalal, Komli Media vice president of technology. “We continuously innovate to deliver on a huge scale of inventory and provide the best possible return on ad spend for our customers. As part of our scale story, we evaluated leading NoSQL databases that would allow us to handle billions of reads/writes with 1-2ms latency, with high reliability and consistency SLA constraints, and in a distributed cloud-based infrastructure spanning across data centers. Aerospike was selected after a rigorous benchmarking exercise around these requirements. Aerospike integration with the ATOM platform has met and exceeded our expectations in offering our customers the best return on their digital advertising spends.”
“With its commitment to innovation and service, Komli has emerged as Asia Pacific’s go-to platform for online advertising,” said Srini V. Srinivasan, Aerospike founder and vice president of engineering and operations. “We are excited to see Komli build on this commitment by using our Aerospike real-time database to predictably support its service-level agreements with customers and deliver the proven performance, efficiency and scalability to meet the rapidly growing demands of online advertising across the Asia Pacific.”
About Komli Media
Komli Media is Asia Pacific’s leading media technology company with solutions across display, mobile, video, social, search and data for advertisers, agencies, and publishers. Komli is leading the charge in developing the next-generation of digital advertising technologies, such as a real-time bidding (RTB) performance advertising platform (ATOM) that integrates audience data to improve ROI. Headquartered in Mumbai, Komli Media has over 300+ employees across 12 offices in India, Australia, New Zealand, Southeast Asia, Middle East Find out more at http://www.komli.com.
Aerospike delivers the first flash-optimized in-memory database and the most reliable NoSQL database for revenue-critical, real-time big data applications. The database of choice in advertising, Aerospike is the user store and system of engagement for Internet-scale, interaction platforms, such as AppNexus, Bluekai, eXelate, The Trade Desk and [x +1], predictably processing terabytes of data and billions of transactions per day, with 10x better performance, 10x fewer servers, and zero downtime. Developers in mobile, video, gaming, social, ecommerce, retail and more can create the most compelling interactions extending Aerospike to fit their applications. Aerospike is headquartered in Silicon Valley; investors include Alsop Louie, Draper Associates and NEA. For more information, visit http://Aerospike.com.
Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.
1The Economic Times, March 29, 2013, “Online Advertising in Asia Pacific to Grow to $60 billion by 2017,” by Shelley Sing.