United Internet Media, the exclusive online marketers of the United Internet portals GMX, WEB.DE, mail.com and 1&1, together with AppNexus, which offers the industry’s most powerful, open and customizable ad technology platform, announce the development of a private marketplace for Realtime Advertising.
The collaboration with AppNexus helps United Internet Media open a new path in advertising; combining yield management systems with real-time advertising to exploit the efficiencies available from technically driven automation of the booking process.
“Realtime Advertising offers us an excellent way to streamline our media logistics. What’s more, the delivery intelligence from AppNexus will further optimize our inventory allocation for major clients and agencies as well as our own yield management system,” says Rasmus Giese, CEO of United Internet Media.
With the help of the AppNexus technology, selected advertisers, agencies and trading desks now have direct access to the inventories of United Internet Media. Established digital business relationships can now be processed much more quickly, more efficiently and with greater transparency, which benefits all of the stakeholders in the digital advertising industry.
Michael Rubenstein, President of AppNexus, says: “The partnership of United Internet Media and AppNexus is a major breakthrough in the German digital advertising industry. United Internet Media’s significant inventory supply coupled with the efficiencies at scale that AppNexus provides will accelerate the RTA market in Germany and continue to drive innovation.”
Real Time Advertising is growing rapidly around the world and IDC forecast that it will account for one in every five Euros spent on digital display advertising in Germany by 2015. It improves the quality of the user experience, ensures that publishers see the best return on their investment in quality services and improves the effectiveness of advertising.
ABOUT UNITED INTERNET MEDIA
United Internet Media stands for the consistent linking of the classical approach with the innovative design possibilities of digital technology. This has fostered a new level of maturity in online advertising: The fine arts of digital media. The many years of expertise and substantiated knowledge of 250 media and marketing specialists, leading technologies such as Target Group Planning (TGP®), innovative products, creative concepts and the bundled coverage of top portals flow into an innovate set of instruments at United Internet Media. These are developed into client-specific solutions for the classic goals and functions of advertising in the digital media worlds.
As the pivotal hub for about 30 million German speaking, more than 240 million European and more than 800 million Internet users in 60 countries throughout the world, the media marketing agency of the company’s own online offers for the United Internet AG – WEB.DE, GMX, 1&1, top.de, Auto-Service.de, mail.com and SmartShopping.de – provides with its portals and AD Europe partner portals the global variety of the new media world from one source (one-stop media shopping).
United Internet Media is the partner of German and international advertising clients in the segments of media and creative agencies, as well as the advertising industry (direct clients). The company maintains locations in Karlsruhe and Munich, as well as branches in Hamburg, Dusseldorf and Vienna.
ABOUT APPNEXUS
AppNexus, which offers the most powerful, open and customizable advertising technology platform, serves the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Interactive Media (Deutsche Telekom) and Collective. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers the industry’s most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Technology Crossover Ventures, Microsoft, Venrock, Kodiak Venture Partners, Tribeca Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz, Ron Conway and Khosla Ventures. For more information, visit www.appnexus.com.
