Advertisers can now serve rich and social media globally with MediaMind
New York, NY – DG (NASDAQ:DGIT), the world’s leading multiscreen ad management company, announced today that Republic Project, its cloud-based ad platform that enables agencies and brands to create, deliver and measure social and mobile rich media campaigns, is now a Facebook Preferred Marketing Developer (PMD).
Republic Project is part of a group of ad tech companies recognized to work with Facebook’s paid media ecosystem and has been a PMD since December 2013. The Facebook PMD program recognizes companies that have developed technologies in one or more of the following specialty areas: Page management solutions, ads management solutions, services and platforms for building socially enabled integrations, and/or tools for Page Insights analysis.
“As advertising campaigns are increasingly fragmented, digital and social are now critical channels to reach our audience,” said Tam Alesi Bousquet, Digitas SVP of Media. “Using Republic Project enables us to attract users’ attention in the prominent Facebook news feed and improve overall campaign performance.”
“Facebook advertising has skyrocketed over the past few years,” said AJ Vernet, Republic Project CEO. “We’ll continue to work with them closely in order for our clients to be able to utilize the opportunities offered by the Facebook ad platform.”
Republic Project was acquired by DG MediaMind in October 2013 in line with the company’s strategy to integrate and innovate within areas such as social and mobile, while ensuring advertisers can seamlessly deliver and optimize digital campaigns.
About DG
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaign management across TV, online, mobile and beyond. Through a combination of technology and services, DG empowers brands and advertisers to work faster, smarter and more competitively. Boasting the world’s largest hybrid satellite and internet network for broadcast video delivery, the company’s unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management. The DG product portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion.
With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries, managing approximately ten percent of the world’s media assets. For more information, visit http://www.dgit.com.
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