New York – NDN, the nation’s 5th largest online video platform reaching more than 49 million monthly unique viewers,* today announced that Google’s recently upgraded ad serving platform, DoubleClick for Publishers (DFP), is now its ad server. DFP will help NDN maximize advertising revenues for its content and distribution partners across its global platform.
“DoubleClick for Publishers is improving NDN’s value delivery across multiple platforms, including mobile and tablet. The tight integration it has with DoubleClick’s Ad Exchange Service accelerates our yield, optimizing each impression served,” says NDN COO Eric Orme. “DFP combines intuitive design, unparalleled data intelligence and sophisticated algorithms for a new level of actionable insights we can share with our partners.”
The benefits of DoubleClick for Publishers include:
● Intelligent Forecasting: Allows NDN to forecast inventory using Google’s sophisticated algorithms. This granular forecast provides insight into how many impressions are available for specific dates, based on targeting criteria and inventory status.
● Efficient Delivery: Predictive models enable the ad server to anticipate future traffic patterns and enhance on-schedule delivery to drive better performance for campaigns.
● Flexible & Fast Reporting: Real-time performance reporting capabilities upon request as well as the ability to schedule automated reporting. Reporting metrics include impressions delivered, completion rates, clicks, and click-through rates.
● Advanced Targeting: Geo-targeting to the DMA of choice, site sections, and content targeting.
“We welcome NDN, one of the top online video properties in the country, to our full monetization platform,” says Bonita Stewart, Vice President, Americas Partner Business Solutions at Google. “DoubleClick for Publishers lets NDN seamlessly manage ad inventory across direct and programmatic sales. We’ve been investing heavily in the DoubleClick publisher platform to help video-first players like NDN maximize their digital revenues.”
“At NDN, we’re always focused on helping our partners better monetize their audience. A world-class platform like DoubleClick for Publishers is a great addition to our portfolio of ‘better than free’ revenue solutions,” adds Mr. Orme.
News Distribution Network/NDN (www.newsinc.com) is ranked top 5 in *comScore’s December rankings of the Top U.S. Online Video Properties with more than 49 million monthly unique viewers. NDN partners with 800 highly reputable video sources including AP, CBS Local, Bloomberg, AFP, E! Online, Entertainment Tonight, Rachael Ray and Fox Sports. It curates their content in various vertical audience categories (such as News & Politics, Sports and Business & Tech), monetizes each video with advertising from major marketers, and then syndicates to more than 4,500 premium publishers including AP, New York Daily News, the Los Angeles Times, and nearly every major metropolitan newspaper website in the United States. NDN’s state-of-the-art full video CMS eliminates significant infrastructure and operating costs. Both content providers and distributors benefit from shared revenue generated by NDN’s national sales force.
