Raleigh, NC – Online advertisers can now create online audiences that mirror their existing customers through a new integration between LiveRamp’s proven data onboarding technology and Arcametrics’ lookalike audience platform.
Through the new relationship between Arcametrics and LiveRamp, advertisers are able to onboard customers in a targeted segment to LiveRamp from their customer database management system, and from there, anonymously sync this audience to to Arcametrics who can then identify highly targeted online audiences that look and behave like existing customers.
“We’re excited to partner with Arcametrics to allow marketers to use their customer databases to create valuable and precise lookalike audiences,” said Auren Hoffman, CEO of LiveRamp. “By allowing marketers to connect their CRM into a wide variety of applications, we enable brands to utilize their data assets in innovative ways to drive better performance across their marketing strategies.”
Arcametrics’ lookalike audiences help advertisers to increase ROI on display and video campaigns. “We look at behavior and profile patterns across thousands of data attributes to create custom target audiences with a high probability of converting on a specific offer. With our new partnership with LiveRamp, it’s faster and easier for advertisers to leverage existing CRM data to create precisely targeted online campaigns,” according to Paolo DiVincenzo, Arcametrics’ CEO.
Arcametrics’ platform creates full custom lookalike audiences, using advanced predictive analytics and 20,000 consumer attributes, in under five hours. It is designed to plug into the online ad management ecosystem including Demand Side Platforms (DSPs), Data Management Platforms (DMPs), trading desks and other platforms.
About Arcametrics
Arcametrics Systems Inc. enables advertisers to improve campaign performance metrics by targeting highly optimized audiences. Arcametrics provides custom lookalike and branded category audiences to online advertisers, advertising agencies, and lead gen companies. Arcametrics proprietary technology and analytic approaches enables the company to provide custom lookalike audiences that are fast, easy and affordable to implement. For more information, visit www.arcametrics.com.
About LiveRamp
LiveRamp is the leading data onboarder, enabling marketers to unify their customer database across disparate online marketing applications and leverage it for analytics, targeting, measurement, content optimization, and more. More information at: www.LiveRamp.com.
