Iglo Group has hired Havas Media as its European media buying agency. This follows the appointment of Havas Worldwide as the Group’s global brand positioning and advertising agency in Q4 of 2013.
Havas Media was selected after a competitive pitch process which included Iglo Group’s incumbent agencies. Havas Media presented a compelling proposal that best met the Group’s selection criteria.
Commenting on the appointment, Iglo Group’s CEO, Elio Leoni Sceti said:
“After a highly competitive pitch process I am delighted to announce the appointment of Havas Media as our global media buying agency. The appointment will give us the ability to have a fully joined-up approach to our creative and media communication. This new approach to our marketing and the Iglo brand is central to our new growth strategy that aims to double the size of the business by 2020.”
Marc Schader, Global Chief Commercial Officer, Havas Media Group added:
“We are honoured to become Iglo Group’s partner across Europe and look forward to helping them achieve their exciting and ambitious targets.
Having another trusted partner join the Havas Media network is a testament to its strength and the success of our new integrated, digital & data at the core structure and philosophy. With their strong ethos for sustainable growth, Iglo Group needed a partner to offer agility, strength and scale and we are delighted that the team saw how well this can be delivered within our network”.
About Havas Media
Havas Media is the main media brand of Havas Media Group and operates in 126 countries.
Our mission is to unite brands and people through meaningful connections and drive business success. We service clients through a portfolio of specialist teams that span media, strategy, international management, digital, mobile, social media, experiential, entertainment and sport. Our simplified and integrated structure has allowed us to build one of the most integrated, agile and responsive global teams in the industry.
Further information can be found at www.havasmedia.com or follow us on Twitter @HavasMedia
