YuMe Adds Digital Media Executive Matt Arkin to Develop its Sales Solution for Trading Desks

REDWOOD CITY, CA  — YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, has added digital media veteran Matt Arkin as VP, Programmatic Sales.

YuMe will continue to invest in additional video brand advertising distribution channels, complementing its current, high-touch sales model.  Arkin, 45, and his team will sell directly to trading desks at media agencies and large brand advertisers as YuMe continues to develop solutions to support advertisers who seek more efficiency and reach across all platforms.

Arkin brings more than two decades of digital media leadership experience to YuMe. He was most recently Chief Revenue Officer of Federated Media Publishing, where he successfully brought to market a programmatic brand extension – leading team, product, and corporate positioning during a pivotal time for the company. Under his leadership, the company grew exchange fill rates by 64%, integrating several new demand and supply partners into the Federated Media Exchange.

“As the video advertising industry continues to evolve and mature, we will continue to diversify our solutions and channels. Matt’s breadth and depth of experience in the space will bring enormous value to the equation,” says Jayant Kadambi, Co-Founder and CEO, YuMe.

Prior to his tenure with Federated Media, Arkin led sales and operations for prominent digital organizations such as AOL/Platform A & TACODA (Senior Vice President, Sales), Dow Jones/CBS MarketWatch (Vice President, Sales), Real Media (Director, Western Sales) and several start-ups including 33 Across (President/CRO) and Danoo (VP, Sales).

“Developing YuMe’s trading desk solutions will complement a successful direct sales model, offering brand advertisers an additional method to achieve efficiency, accuracy and massive scale with multi-screen and brand-safe inventory for their video advertising campaigns,” says Arkin.

About YuMe

YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and nine additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found atwww.yume.com/news/logos.

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by the words “may”, “might”, “will”, “could”, “would”, “should”, “expect”, “intend”, “plan”, “objective”, “anticipate”, “believe”, “estimate”, “predict”, “project”, “potential”, “continue” and “ongoing”, or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about YuMe’s growth strategy, including its programmatic initiatives, global expansion and technological development; anticipated trends and challenges in our industry, including the increasing quantity, variety and fragmentation of digital video content, platforms and technologies; expansion of the digital media advertising market in general and the digital video advertising market in particular; our competition; market trends, including overall opportunities for digital media advertising and shifting advertising budgets; the ongoing improvement and refinement of our data-science capabilities; developments in the regulatory framework applicable to our business; and our intellectual property and proprietary technologies. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our periodic filings with the U.S. Securities and Exchange Commission, including our Form 10-Q for the quarter ended September 30, 2013. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.