Program Boasts: Digital Is No Longer an Option
NEW YORK – Now in its 8th year, the Ad Age Digital Conference remains the premiere event in marketing, technology and media, where innovators from across the industry landscape come together to share insights from the digitally connected world and to discuss the ways that technology is changing human behavior and the role of brands in consumer’s lives.
Held at Pier 36 in New York City, April 1-2, this year’s program will take attendees past the basics of digital marketing and will zoom in on the fact that now in 2014, brands are operating in a completely digital world. Honing in on retail and commerce in addition to storytelling, the agenda will delve into new consumer behaviors and the challenges and opportunities that they present for the industry.
For 2014, Ad Age is bringing together luminaries from the CMO, agency and tech platform worlds at General Mills, Nestle, AOL, Hulu and Kimberly Clark in addition to innovators and creatives who understand that digital is no longer an option.
Among the elite list of speakers are:
- Bob Lord, CEO, AOL Networks
- Brian Monahan, VP, Marketing, Walmart.com
- Carolyn Feinstein, SVP, Global Consumer Marketing, EA
- Clive Sirkin, CMO, Kimberly-Clark
- Eli Pariser, Co-Founder, Upworthy
- Leslie Berland, SVP, Digital Partnerships, American Express
- Mark Addicks, CMO, General Mills
- Matt Smith, VP, Marketing & Innovation, Cargill
- Mike Hopkins, CEO, HULU
- Shaun Nichols, VP of Integrated Content Marketing, Dr Pepper Snapple Group
In addition to a strong focus on new trends in storytelling, native advertising and innovation in the digital retail space, this year’s event will tackle the future of advertising, new technologies and how to reach today’s consumer with “The Future in 5” series which will feature strong points of view from five industry leaders.
Additional Topics Include:
- CMO’s Going Digital
- The Path To Innovation
- The State of Real Time Marketing
- The Shopping Behaviors of Millenials and Moms
- How to Capture an Elusive Audience
Co-Presenting sponsors for the 2014 Ad Age Digital Conference are Neustar & Yext.
Additional supporting sponsors include: Bizo, DemandBase, Gum Gum, iBehavior, Kantar Media, Magisto, MRM//McCann, Placeable, Quantcast, Retail Me Not, VML, Visible Measures, WP Engine, x+1, YP.com and Yume.
Telescope also joins as Social Engagement Sponsor with Uber as the official Transportation Partner for the event.
For additional information:
adage.com/digital/registration
