TOKYO – Dentsu Inc. (TOKYO:4324)(ISIN:JP3551520004)(President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) was named Advertising Agency of the Year1, Network of the Year, and Interactive Agency of the Year at the 17th Asia Pacific Advertising Festival (ADFEST 2014) held from March 6 to 8 in Pattaya, Thailand.
Dentsu Inc. received the top award, the Grande Lotus, in the Film, Interactive, Promo, Design, and Integrated categories, and, together with other Dentsu Group companies, won five Gold Lotuses, sixteen Silver Lotuses, nineteen Bronze Lotuses and one INNOVA Lotus award for a total of 46 awards across twelve categories.
|Film Lotus:||1 Grande, 3 Silver, and 9 Bronze|
|Press Lotus:||1 Bronze|
|Outdoor Lotus:||1 Gold, 2 Silver, and 2 Bronze|
|Radio Lotus:||1 Bronze|
|Interactive Lotus:||1 Grande, 4 Silver, and 1 Bronze|
|Direct Lotus:||1 Gold|
|Promo Lotus:||1 Grande, 1 Gold, 1 Silver, and 1 Bronze|
|Design Lotus:||1 Grande, 5 Silver, and 1 Bronze|
|Film Craft Lotus:||1 Silver and 3 Bronze|
|Media Lotus:||2 Gold|
|Integrated Lotus:||1 Grande|
|INNOVA Lotus:||1 INNOVA Lotus|
1 Dentsu Inc. was named Advertising Agency of the Year in 2011 and 2012; Dentsu Group company Taproot India Communication Pvt. Ltd was named Advertising Agency of the Year in 2013.
ADFEST was established in 1998 by the Asian Federation of Advertising Associations (AFAA) to focus on creative work in the Asia Pacific region, and has since built a reputation as one of the most prestigious advertising festivals in the world. This year’s festival received 3,253 entries for awards in 17 categories: Film, Press, Outdoor, Radio, Interactive, Mobile, Direct, Promo, Design, Print Craft, Film Craft, New Director, Media, Effective, Integrated, INNOVA, and Lotus Roots.
About the Dentsu Group
Dentsu is the world’s largest advertising agency brand. Led by Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004), a company with a history of 112 years of innovation, the Dentsu Group provides a comprehensive range of client-centric brand, integrated communications, media and digital services through its seven global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, Posterscope and Vizeum—as well as through its specialist/multi-market brands including 360i, Amnet, Amplifi, Data2Decisions, mcgarrybowen, Mitchell Communications (PR) and psLive.
The Dentsu Group has a strong presence in 110 countries across five continents, and employs more than 37,000 dedicated professionals. Dentsu Aegis Network Ltd., its global business headquarters in London, oversees Dentsu’s agency operations outside of Japan. The Group is also active in the production and marketing of sports and entertainment content on a global scale.