Ace Metrix BLACKBOOK Brings Advertisers and Agencies Unmasked Perspective of Yearly Brand Performance

2014 Edition Chronicles 1,400 Brands’ Ability to Communicate with Consumers via Television Advertisements

MOUNTAIN VIEW, Calif. – Ace Metrix, the new standard in television and video advertising analytics, published the 2014 edition of the Ace Metrix BLACKBOOK—the definitive guide to television advertising brand performance based on the complete body of work for nearly 1,400 brands.

“The book allows advertisers and agencies to benchmark their performance year-over-year, against themselves and their competitors, within and across categories.”

“The BLACKBOOK is the most important new resource available to the advertising community. It chronicles the yearly creative performance of brands and creates a visual representation of an advertiser’s ability to connect and communicate with consumers,” said Peter Daboll, CEO of Ace Metrix. “The book allows advertisers and agencies to benchmark their performance year-over-year, against themselves and their competitors, within and across categories.”

The objective, consumer driven insights the book provides to advertisers and agencies is unprecedented. The ambitious, comprehensive scope of the BLACKBOOK—1,400 brands, over 12,000 ads, representing 1.2 million consumer opinions—allows it to tell the story of advertising, over multiple years, as brands both rose and fell in the rankings.

Since Ace Metrix scores every national television ad, every day, the Company is in the unique position to publish brand performance and brand movement year-over-year. The BLACKBOOK also takes a 30,000-foot level view of the year in advertising, visualizing category and cross-category performance, in addition to brand performance, in terms of:

  • Overall Category Rankings – a listing of each category and its year-over-year increase or decrease.
  • Category Max, Min, and Norm – depicting the high and low ranges as well as the norm for each category as compared to all categories.
  • Category Rankings – the rank of all 33 categories with every brand presented top to bottom by average Ace Score, representing each brand’s body of work, percentage change year-over-year and Emotional Sentiment Index for the past two years.
  • Top Brands by Persuasion Component – a listing of the brands that achieved the highest scores for each of the six Persuasion components—Desire, Change, Relevance, Attention, Information and Likeability.
  • Top Brands by Emotional Sentiment Index (ESI) – a listing of the top ten brands whose 2013 body of work inspired the highest average ESI.
  • Movers and Shakers – brands of significant volume (5 or more new ads in 2013) with the most significant move in either direction, across all categories represented.

The BLACKBOOK is available as a hardbound book and as an online sortable, searchable experience. To request a copy, access to the BLACKBOOK online or arrange a meeting to discuss the contents, contact [email protected] or visit blackbook.acemetrix.com.

About Ace Metrix BLACKBOOK

The rankings in the Ace Metrix BLACKBOOK are based on the proprietary Ace Scores earned by every national advertisement to have debuted in 2012 and 2013. Brands are then ranked each year according to their average Ace Score for their collective ad portfolios. Brands airing five or more pieces of unique creative in the year are ranked among the broad portfolio advertisers, while those airing four or fewer pieces of unique creative are ranked among the narrow portfolio advertisers.

Ace Metrix has segmented the data into 33 categories to ensure optimal comparability within and across industries. Alongside the 2013 rankings are year-over-year performance metrics as well as the previous year’s rank and average Ace Score. Emotional Sentiment Index averages are also provided for the past two years.

Published annually, the Ace Metrix BLACKBOOK represents nearly 12,000 ads that debuted in 2013 and 2012. The book breaks down almost 1,400 brands to deliver the most comprehensive view on television advertising creative performance in the industry. The book represents over 1.2 million interactions with consumers, each of whom watched and scored each ad in the exact same format, ensuring complete comparability at both the ad and the brand level.

The 33 Categories represented are:

Apparel and Footwear Financial Services: Pets
Appliances Credit Cards Pharmaceuticals – OTC
Auto – Luxury Real Estate Restaurants – Casual Dining
Auto – Non-Luxury Tax Services Restaurants – QSR
Beverages – Beer General Business Retail
Beverages – Non-Alcoholic Health and Fitness Technology – Hardware
Beverages – Soda Household Technology – Mobile Devices
Beverages – Spirits Insurance Technology – Software and Websites
Candies and Snacks Packaged Foods Technology – Video Games and Consoles
Financial Services: Personal: Telecom Services
Banking, Investment, and Mortgage Main  
  Cosmetics, Hair, Skin, and Shaving  

About Ace Metrix

Ace Metrix® is the new standard in television and video analytics, dedicated to delivering better, faster and more cost-effective solutions for evaluating video advertising within competitive context. The Ace Metrix LIVE® platform provides advertisers and agencies access to the world’s largest database of video advertising effectiveness data, each scored by a unique, large, demographically balanced sample of consumers. Ace Metrix subscribers are able to action data and optimize advertising campaigns in real-time. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves, manage their media plans and assess their competitive landscape. The Company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures and WPP.

Note: Ace Metrix®, the Ace Metrix logo design, Ace Score®, Ace Metrix LIVE® and Creative Lifecycle Management® are registered trademarks and Ace Metrix BLACKBOOK™ is a trademark of Ace Metrix, Inc. Other trademarks are property of their respective owners.

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