Partnership integrates user-generated content and experience management capabilities into social relationship infrastructure
SAN FRANCISCO – Thismoment and Sprinklr today announced a strategic partnership that will make it simpler for the world’s leading brands to manage a unified and more compelling customer experience across mobile and social platforms. As part of the agreement, joint customers will be able to create highly relevant, content-driven experiences using Thismoment’s Content Cloud and then easily syndicate and manage those experiences via the Sprinklr social relationship infrastructure.
“Sprinklr and Thismoment share a common vision for the future of marketing. We believe that for brands to deliver the best customer experience possible, they must speak with one voice across all channels and devices,” said Vince Broady, CEO of Thismoment. “This integration will provide marketers with a first-ever solution to fully align their brand strategy with their customer experience strategy to drive deeper engagement and better outcomes.”
Thismoment Content Cloud™ is the platform that major brands use to source and mix user-generated content (UGC) and official assets into targeted ‘playlists’ that can power experiences across any channel or screen. Sprinklr’s Social Relationship Infrastructure, consisting of 15 integrated modules, empowers enterprises to manage experiences across every touchpoint.
Thismoment and Sprinklr’s common customers, which include many leading enterprise brands like Microsoft and Intuit, will see significant incremental value to their existing investments. The integrated solution will help them to deliver the right content faster to the right audience, manage risk and reduce operational costs and inefficiencies.
“Aligning the customer experience with the brand persona is a top priority for companies that wish to remain relevant in the social age,” said Ragy Thomas, CEO and Founder of Sprinklr. “That’s why experience management software is the most strategic software investment brands will make in the next three years. Content is a big part of crafting experiences and together with Thismoment, we’re helping brands take care of brand and user generated content in one integrated infrastructure. ”
The average person views around 3,000 brand impressions per day across multiple devices and channels, making it harder than ever for brands to attract attention and foster engagement. In turn, brands face the daunting task of creating engaging, real-time programs across multiple screens and channels. Thismoment and Sprinklr are helping brands create, deploy and manage timely content-driven experiences that transform how they engage consumers.
“Thismoment and Sprinklr enable us to present a united brand front to our customers no matter where they are,” said Stephen Bury, Senior Marketing Communication Manager for Microsoft. “By linking together their best-in-class customer experience management technologies, we can engage prospects and clients in entirely new and exciting ways.”
For more information on Sprinklr, visit www.sprinklr.com. For more information on Thismoment, visit www.thismoment.com. The Thismoment Content Cloud platform, with Sprinklr integration, will be generally available to all brands and agencies in early Q2 2014.
About Sprinklr
Sprinklr is how brands manage social experiences across every touchpoint. Unlike tools and platforms, Sprinklr is the only native, seamless, fully integrated social relationship infrastructure.
Called “The most powerful technology in the market” by Forrester Research, Sprinklr accelerates the social maturity of a brand, from just ‘doing social’ to being social, at scale. Sprinklr’s cloud software and strategic and analytic services enable the enterprise to innovate faster, grow revenue, manage risk and reduce operational costs. Founded in 2009, Sprinklr is headquartered in New York City and serves more than 450 brands worldwide. Visit www.sprinklr.com @sprinklr #SocialAtScale.
About Thismoment
Thismoment offers the leading content experience platform for finding, mixing and sharing digital content everywhere. The world’s most recognizable brands use Thismoment’s platform, Content Cloud, to effortlessly source the best brand and user-generated content, create dynamic brand playlists, and distribute them to cards and feeds that are optimized for every device and social channel. Content Cloud integrates with leading social media and digital asset management systems to seamlessly enable enterprise workflow and collaboration. Hundreds of top brands and agencies choose Thismoment to power their digital marketing programs, including Coca-Cola, Microsoft, Intuit, Kia Motors, Levi’s, Lionsgate, FleishmanHillard and Digitas. To learn more visit www.thismoment.com.
