New Data in Quarterly Report Suggests Worldwide Growth in Role of Data in Mobile Advertising and Spread of Mobile Real-Time Bidding
SAN FRANCISCO – Smaato, the leading global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), releases its global mobile RTB Insights Report for Q1 2014. The report is an in-depth analysis of worldwide exchange data, auctions, bids and impressions across Smaato’s SMX platform. It highlights the continued growth of mobile RTB in 2014 and the growing importance of data in mobile advertising across all regions.
“company to watch in 2010″ by Financial Analyst Company GP Bullhound.”
Smaato owns and operates the leading global mobile RTB ad exchange and SSP. Smaato’s SMX platform helps 76,000+ publishers monetize their inventory across 240+ Ad Networks and Demand Side Platforms. SMX has access to 70 billion+ ad impressions per month from ad-serving platforms across 450MM uniques. Some of the key findings from the quarterly report are:
More advertisers and publishers are leveraging programmatic buying
RTB ad spend continues to grow in 2014 and shows an increased advertiser interest in mobile programmatic buying. The aggregated RTB performance on SMX experienced a significant growth in Q1 2014 with uplift of 459% compared to Q1 2013.
Mobile RTB will remain the growth engine for digital advertising spend in 2014
The US continued to lead RTB ad spend across SMX, followed by the United Kingdom and Italy. Certain countries worldwide have seen the largest percentage increase in ad spend; some of the notable countries were: Turkey (225%), South Africa (190%), Brazil (104%), Mexico (88%) and Spain (77%) in Q1 2014.
Windows Phone OS supply inventory is ramping up in Q1 2014
Windows Phone OS RTB market share experienced a worldwide increase of 75% compared to Q4 2013. It now accounts for 15% of the global RTB market share, behind the top OS Android (34%) and iOS (23%).
Entertainment and Technology were the top spending advertiser categories
Entertainment and media still generate the highest RTB ad spend with 37%, followed by technology and telecom (24%) and business and finance (11%). From the recent Ad Age Trend report, 85 of the top 100 global advertising brands are serving ads on SMX.
“As we unveil the results of our newest report, it is great to see the continued growth of RTB ad spend in particular, as we have asserted that RTB has played a significant role in growing mobile advertising on the whole,” said Smaato CEO Ragnar Kruse. “Our unique global mobile RTB report will provide mobile publishers, app developers and advertisers with deep analytical insights into the mobile advertising market, allowing them to streamline their mobile monetization strategies in 2014.”
To download the full report, please visit: http://www.smaato.com/reports
About Smaato
Smaato is the leading global mobile RTB ad exchange (SMX) helping mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer and leader, Smaato operates the leading mobile RTB ad exchange and Supply Side Platform across 76,000+ mobile app developers and mobile publishers. On the demand side, Smaato globally connects 100+ ad networks and 140+ DSPs.
Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2013, 2012 & 2011) and was named a “company to watch in 2010″ by Financial Analyst Company GP Bullhound.
Smaato’s global headquarters are in San Francisco, California. The privately held company was founded in 2005 by an experienced international management team. Smaato’s European office is in Hamburg, Germany and the APAC office is in Singapore.
Learn more at www.smaato.com, and follow us on Twitter @Smaato and on Facebook.com/Smaato.
