NEW YORK – Simulmedia, an audience-targeted television advertising company, today announced that David Cooperstein has joined the company as Chief Marketing Officer. Mr. Cooperstein had been Vice President, Practice Leader serving CMOs at Forrester Research (Cambridge) since July 2009. He replaces Lindsay Jurist-Rosner who left to start her own web business.
“Audience-based television advertising is still new to many in the media and advertising communities. David has the depth of knowledge and ability to objectively engage with marketers to help them better understand what we do at Simulmedia and how it benefits everyone in the television ecosystem,” says Dave Morgan, Simulmedia’s CEO, to whom Mr. Cooperstein will report. “We are very excited to have David join the Simulmedia family.”
Over his 25 year career, Mr. Cooperstein has served a range of strategy and marketing roles in both start up and public companies. Most of that time he has been a thought leader in the emergence of technology and internet strategy. Mr. Cooperstein led the CMO research practice at Forrester Research for five years, and had previously led their Telecom and Retail industry practices. Between those two periods at Forrester, he served on the executive teams of two digital media companies. Mr. Cooperstein was CMO of Burst Media (Boston) where he led the transformation of their pricing and packaging, and served as head of content development and audience management at Gather.com, a social media start up which he helped grow from zero to 500,000 members in its first year.
Prior to his time in the digital world, Mr. Cooperstein led market analysis for the international division of Northwest Airlines, and was a consultant at Booz & Company. He holds has a bachelor’s degree from Cornell University in Consumer Economics.
“As the marketing world continues its rapid evolution from broad concepts to audience engagement, I am pleased join the company that is focused on helping marketers apply those changes to the television industry,” says Mr. Cooperstein. “I look forward to driving the awareness of what this platform can do to drive marketer success.”
Simulmedia, Inc. (www.simulmedia.com) is a New York City-based television ad targeting company and operates the Simulmedia Audience Network, the world’s first data-driven audience network for television. The company’s targeting platform leverages predictive technologies and anonymous viewing data from more than 50 million US TV viewers to help national advertisers and their agencies better reach target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with the vast majority of TV system operators and national networks and reaches all 115 million US TV households. Over the past year, the company has helped more than 50 advertisers and their agencies target, deliver, and measure hundreds of campaigns and see results that were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods.
