Event to Gather Leading Brands, Marketers and Innovators to Discuss How Technology Is Reshaping Marketing
NEW YORK – Percolate, a leading marketing technology company, announced the first installment of their new must-attend conference series entitled Transition. The event will be held at the TimesCenter (242 West 41st Street) in New York City on Wednesday, July 16, 2014.
Join Percolate for a day of ideas and conversations about how technology is reshaping the world, the enterprise and the marketing industry. The goal of “Transition” is to take a broad approach to the questions that modern marketers have and bring stories and examples of organizations successfully making it through times of amazing transition.
“It took us 25 years to get to 3 billion Internet users. That figure is going to double in the next 5 years. The world is having a transformational moment when 6 billion people will be on the internet, and marketing is transforming right alongside it. Times like these are full of challenges and opportunities. How are marketers going to thrive during this period of change? That’s exactly the question we’re going to answer at Transition,” said James Gross, co-founder of Percolate.
Alongside the conference announcement, Percolate has released a whitepaper entitled “Transition” which speaks further to the incredible opportunity that modern marketers and the marketing department have to expand their impact through systems and technology.
“We’ve seen more changes in the marketing industry in the last 15 years than we saw in the previous 100. The scale, pace and pattern of communication has shifted dramatically. Brands need to adopt a more systematic, product-inspired approach to marketing if they want to succeed during this period of transition,” said Noah Brier, co-founder of Percolate.
This event is being produced by Crowdcentric, the team behind Social Media Week.
- Register for Transition: http://transitionconference.com
- Read Percolate Co-Founder and CEO Noah Brier’s blog post on Transition: http://blog.percolate.com/2014/05/transition-conference
- Follow Percolate on Twitter: @Percolate
- Get a demo of Percolate’s complete marketing technology platform: http://percolate.com/request-demo
- Follow Social Media Week for event updates and broader industry news: @socialmediaweek
About Percolate
Percolate is a marketing technology company with a mission to help brands of all sizes create great marketing and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform. This collaboration enables teams to plan, source, publish and optimize their content across all channels and helps some of the world’s largest marketers establish and ensure brand consistency at global scale. Percolate has offices in New York City, London, San Francisco and Austin.
For more information, visit http://percolate.com.
About Crowdcentric
Crowdcentric is a creative agency with proven expertise in helping brands engage at scale through experiential marketing and events. Based in New York and with a global network of partners and collaborators, Crowdcentric provides creative strategy and execution through an integrated approach that brings together physical, digital, social and mobile experiences. Clients and partners have included Nokia, Google+, American Express and Spotify.
For more information, visit http://crowdcentric.net.
