Raleigh, NC – Online video advertisers can now create online audiences that mirror their existing customers through a new partnership between BrightRoll and Arcametrics’ lookalike audience platform.
Through the new relationship between Arcametrics and BrightRoll, advertisers are able to access custom lookalike audiences on BrightRoll’s award-winning platform.
Arcametrics’ lookalike audiences help advertisers to increase ROI on display and video campaigns. “We look at behavior and profile patterns across thousands of data attributes to create custom target audiences with a high probability of converting on a specific offer. With our partnership with BrightRoll, it’s faster and easier for video advertisers to leverage precisely targeted lookalike audiences for their online campaigns,” according to Paolo DiVincenzo, Arcametrics’ CEO.
Arcametrics’ platform creates full custom lookalike audiences, using advanced predictive analytics and 20,000 consumer attributes, in under five hours. It is designed to plug into the online ad management ecosystem including Demand Side Platforms (DSPs), Data Management Platforms (DMPs), trading desks and other platforms.
About Arcametrics
Arcametrics Systems Inc. enables advertisers to improve campaign performance metrics by targeting highly optimized audiences. Arcametrics provides custom lookalike and branded category audiences to online advertisers, advertising agencies, and lead gen companies. Arcametrics proprietary technology and analytic approaches enables the company to provide custom lookalike audiences that are fast, easy and affordable to implement. For more information, visit www.arcametrics.com.
