The panel will discuss how marketers are successfully tracking and attributing the impact of their digital campaigns to make better strategic decisions
WHAT: Rob Cooley, OptiMine Chief Technology Officer, will speak on a panel at this week’s SMX Advanced conference, providing attendees with insight into how they can achieve attribution success in today’s multi-channel, multi-device world. Cooley will discuss the role of media mix modeling in measuring the value of early funnel advertising such as mobile. He’ll illustrate how a media mix modeling approach not only solves the mobile measurement problem, but also provides complete visibility into all of the factors that affect advertising performance. The panel will include various case studies that exemplify the benefits of a media mix approach, including one that shows how cross-channel measurement and optimization drove a 23% revenue increase across display and paid search channels.
WHO: Moderator:
Greg Sterling, Founding Principal, Sterling Market Intelligence
Panelists:
Rob Cooley, CTO, OptiMine Software
Cody Kunning, Manager SEM, Marchex
Soren Ryherd, President, Working Planet
WHEN: June 12, 2014
3:00 pm – 4:15 pm PDT
WHERE: SMX Advanced
Bell Harbor Int’l Conference Center, Seattle, WA
CONTACT: Toni Leigh at toni.leigh@horngroup.com, 415.905.4033
