Playwire Expands as Mobile and Desktop Ad Views Rise to 430M across Media and Entertainment Verticals
DEERFIELD BEACH, Fla. – Playwire, a leading online video platform, announced exceptional company growth metrics for 2013 and Q1 2014. Playwire added over 3,300 new publishers in 2013 and now hosts more than 730,000 videos encoded through its platform.
“The tremendous growth we have experienced shows that the online video market is only just beginning to transform the advertising world. We are particularly proud that our service will allow fair and transparent monetization of content for publishers and creators”
“The tremendous growth we have experienced shows that the online video market is only just beginning to transform the advertising world. We are particularly proud that our service will allow fair and transparent monetization of content for publishers and creators,” said Jayson Dubin, CEO and Founder of Playwire. “Our current surge in participation and usage justifies recent data that shows digital ad revenue surpassing broadcast for the first time, and we see this trend continuing throughout the year. As content migrates to the digital space, it will be increasingly important for creators to not only monetize their content, but also control their intellectual property.”
2014 Growth Metrics Include:
- Ad Viewership Rises: Since launching in 2011, there have been 1.2 billion ads viewed on the Playwire platform, while 430 million have been viewed in Q1 2014, signifying a massive increase in overall user engagement.
- Global Footprint Expands: The Playwire platform streams videos to viewers in over 165 countries.
- Expanded New Publisher Accounts: More than 3,300 new publishers joined Playwire in 2013, a 275% increase compared to the 1,200 accounts created in 2012 spanning verticals including Newspaper, entertainment, sports, gaming and music.
- Mobile Ad Format Views: Since expanding its video offerings in December 2013 to include ad formats for nearly all mobile devices, Playwire has had over 40 million mobile views through its platform.
To learn more about Playwire’s online video monetization platform and solution, please visit www.playwire.com.
ABOUT PLAYWIRE
Playwire offers a comprehensive, unique easy-to-use video hosting platform that offers everything you need for online video publishing. With Playwire, publishers have one place where they can encode, host, syndicate, stream, and monetize their video content, while advertisers have a destination to competitively buy video inventory and engage with audiences.
