SANTA BARBARA, Calif. – StreamTrack, Inc. (STTK) (“StreamTrack” or the “Company”), the first company to replace audio advertisements with video advertisements in a live broadcast radio environment, announced a significant technology release enhancement to its existing patent-pending ad replacement and insertion process. The release was implemented platform wide in March of 2014.
Since its release, extraordinary results have been realized including:
- Record video revenue from the UniversalPlayerTM for the two months following release.
- Revenue per listener hour increasing from an average of .093 cents in calendar year 2013 to .127 cents for the two months following release, an over 35% improvement.
- A record number of video impressions served in the two months following release of 23,823,118.
- Lower computer CPU utilization by eliminating multiple ad calls over a single commercial break and implementing a single ad call per duration based commercial break.
This release is centered around the concept of duration based commercial breaks. These predefined duration periods are variable ranging from 30 to 240 seconds. The technology allows StreamTrack to replace a preset time duration ad break with timing based optimized ads. For example, prior to the release during a 180 second commercial break for a radio station, StreamTrack would attempt to fill that break with 6, industry standard 30 second timed advertisements. Now StreamTrack optimizes towards the highest volume of paying ads during the set duration which includes 15 second ads and higher paying 60+ second ads. In this example of a 180 second break, this can result in up to double the ad plays as prior to the release, going from the previous 6 maximum ads to 12.
Michael Hill, CEO of StreamTrack, stated: “This is a significant step forward in greater monetization of the content distributed through our platform. This successful technology release further showcases our competitive, patent-pending technology advantages over any other broadcasting platform. We have been working on this technology concept over the past year and it is great to see our hard work pay off resulting in additional advertising revenue and an even better listener experience.”
About StreamTrack, Inc. StreamTrack, Inc. (the “Company”) is a digital media and technology services company. The Company provides audio and video streaming and advertising services through its RadioLoyalty™ Platform (the “Platform”) to over 5,000 internet and terrestrial radio stations and other broadcast content providers. The Platform consists of a web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving within the web player and is also capable of replacing audio ads with video ads within the web player in a live or on-demand environment. The Company offers the Platform directly to its broadcasters and integrates or white labels its technologies with web-based internet radio guides and other web-based content providers. The Company is also continuing development of WatchThis™, a patent-pending technology to provide web, mobile and IP television streaming services that are e-commerce enabled within streamed content.
For more information visit: http://www.streamtrack.com or http://www.radioloyalty.com
Forward-Looking Statements
Certain statements contained herein constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about StreamTrack’s industry, management’s beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.
