New “TV Extender” Product Allows Advertisers to Conquest Viewers and the Ability to Reach the Audience of a Specific Show in Multiple Places, Times and Locations
PASADENA, Calif. – UberMedia, the leader in leveraging social and location signals to drive mobile advertising results, announced UberMedia’s TV Extender product, the first tool of its kind to accurately connect a mobile campaign with the audience of a television show at the household level.
“TV and Mobile are the dominant screens and connecting them delivers on the promise of cross screen integration of linear TV and mobile to achieve better results.”
With the TV Extender, advertisers can link TV investments to mobile in a variety of ways and drive incremental value by reaching the same audience across multiple screens. Advertisers can use the new product to run cross-screen messaging, reach the audience of a show outside of the designated viewing time or conquest consumers watching a television show where their ads are not currently running.
“The media landscape has dramatically changed over the last five to ten years, but television still plays a crucial role, both in how consumers engage with content and how brands advertise to them,” said Michael Hayes, Chief Revenue Officer and Chief Marketing Officer at UberMedia. “TV and Mobile are the dominant screens and connecting them delivers on the promise of cross screen integration of linear TV and mobile to achieve better results.”
The TV Extender product is powered by UberMedia’s exclusive TV Viewer Programing Profiles that utilize thousands of first party targeting parameters including social signals, Twitter followers, video views, location history which mirror the audience of the existing television buy down to the household and device.
The TV Extender also leverages UberMedia’s industry-leading measurement tools to provide data and insights not available with television buys. Outside of traditional engagement rates, UberMedia can look at location visits, and provide data to the advertiser on the impact of their campaign on consumers’ visits to a location, such as retail stores, car lots, or restaurants.
TV Extender campaigns are available to advertisers in all verticals, starting today.
About UberMedia
UberMedia is a cross-screen mobile advertising platform that leverages social signals, interests and location history to identify the heart of consumer decision-making – Emotional Intent – and enable advertisers to reach consumers when they are most receptive. In 2012, UberMedia was ranked #16 in The Wall Street Journal’s Top 50 Start-ups and was listed as one of Fast Company’s “50 Most Innovative Companies.” UberMedia has delivered dynamic advertising solutions for many Fortune 500 companies. UberMedia is a network company of Idealab, a creator and operator of technology businesses. Visit www.ubermedia.com for more information.
