Former Univision and Procter & Gamble Executive Brings More than 25 Years of Marketing Experience to Members of Premier Brand Advisory Network
BETHESDA, MD – Latinum Network, the premier member-based brand advisory network dedicated to helping companies succeed in the multicultural economy, announced the appointment of Graciela Eleta as Senior Strategic Advisor. Eleta will lend her expertise to members across the network in many industries, including Consumer Packaged Goods such as Food, OTC Health Care, Personal Care, Beauty, Beverage and Household products as well as Financial Services, Insurance and more.
According to David Wellisch, Latinum Network Co-founder and Managing Partner, “After a long-standing relationship with Graciela, we are thrilled to have her on the team to augment the support of our unparalleled network of market leaders. Graciela’s vast experience and in-depth knowledge will help brands leverage Latinum’s actionable data, analytics and insights to drive profitable growth for their business.”
Says Eleta, “Having been a friend of Latinum since its inception, I feel at home joining the Latinum team and am excited to bring my years of experience to bear for America’s top brands as they reach deeply into the Hispanic community.”
Eleta, regarded as an innovative pioneer in Hispanic marketing across the industry, comes to Latinum Network after most recently working as an independent strategy and marketing consultant. Before that, she was the Senior Vice President of Univision Communications’ Strategy & Insights Team, responsible for helping top advertisers recognize and harness the power of the Hispanic market to grow their sales. Her extensive CPG, Retail, OTC Health Care and Beverage consulting work with senior management at major corporations has made her a sought-after speaker at numerous industry conferences and client forums. Prior to Univision, Eleta served as Vice President of P&G’s Multicultural Division managing a team of executives across marketing, research, finance, sales, analytics, human resources and shopper marketing. Before that she was the General Manager for P&G’s Puerto Rico subsidiary.
About Latinum Network:
Founded in 2009, Latinum Network is the premier member-based advisory company dedicated to helping brands succeed in the multicultural economy. The Company’s mission is to enhance members’ ability to drive growth and measurable ROI from multicultural audiences via actionable insights, business analytics, proven strategies and consumer access. Latinum currently supports nearly 100 member brands. Proprietary solutions include VozLatinum, a bilingual online community used to support both network-wide and custom client research; Veo, a consumer mobile platform that allows direct, two-way engagement between brands and consumers; and Latinum’s Digital Platform that provides clients with proprietary syndicated research, actionable category-level insights, online tools and best practices. More at www.latinumnetwork.com
