Former iCrossing Exec Aims to Strengthen Agency Relationships
BOSTON — ChoiceStream, the top choice for brand advertisers in advanced target optimization and programmatic buying, announced that Sabine Cummins is joining the team based in Chicago as vice president of agency and client partnerships. ChoiceStream is an ad platform that delivers, executes, and optimizes each phase of online, video, and mobile campaigns for brand marketers and agency media.
Cummins brings over 15 years of experience in digital advertising to her new role as vice president of agency and client partnerships, where she will focus on ChoiceStream’s key partnership growth. She will work to expand the company’s portfolio of agency clients across the nation. Cummins believes that building relationships with customers should be at the core of any business, and she will take that belief to her position at ChoiceStream.
Prior to ChoiceStream, Cummins was vice president of media at iCrossing, managing the central media team across Chicago and Dallas’ client portfolio and North America Display Practice Lead. In addition, Cummins has years of digital media expertise and strategy at top agencies such as Havas, Carat and Universal McCann. She also has two years of experience as a Central-region media director at Razorfish. Cummins is known by her peers to be one of the most creative and innovative professionals in the business, with an exceptional knowledge of the digital space.
ChoiceStream’s executive leadership is excited to add Cummins to the team. She is a valuable asset, especially with her unique first-person perspective on the inner workings of agencies, and her advertising expertise with a wide variety of industries such as retail, automotive, entertainment, music, manufacturing, travel & tourism, insurance, financial services and more.
“Sabine’s in-depth knowledge of standard ad agency nuances and the candid leadership conversations to come will prove crucial during our initial partnership phases, “ says Jeff Valente, chief revenue officer at ChoiceStream. “During our accelerated growth over the past few years, we have come to recognize this role as a vital one. Sabine’s agency experience will help with planning and growing sectors of our business.”
Cummins will reside at ChoiceStream’s Chicago office and will travel regularly to the company’s East and West regional locations.
About ChoiceStream
ChoiceStream delivers top-of-plan results for online, video, and mobile advertisers. Unique real-time polling finds the ideal audience. Real-time bidding and real-time machine learning optimize the buy, and real-time creative engages the audience with dynamic and relevant ads. ChoiceStream’s concierge level services include creative development, campaign management, complete transparency, and custom insights. Companies like AT&T, Zappos, Dunkin’ Donuts, and AAA use ChoiceStream to drive results. For more information on ChoiceStream, please visit www.ChoiceStream.com.
