NEW YORK – Tremor Video, Inc. (NYSE:TRMR), an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers, announced it has hired Hava Kelman as Vice President, Business Development. Kelman will be responsible for identifying strategic relationships and establishing new partnerships that will enhance Tremor Video’s offering to advertisers and publishers. She will be based in the New York office and report to Adam Lichstein, Chief Operating Officer and General Counsel.
“The company’s focus on video, technology and media quality was the main reason I decided to join Tremor Video”
“Hava has executed many successful partnerships, particularly in the platform and programmatic spaces, from conception through completion of integration, and ongoing partner management,” said Lichstein. “Her knowledge of the industry will be an incredible asset to Tremor Video as we consider new business opportunities.”
In this role Kelman will be responsible for identifying, structuring and closing key partnership opportunities for both the media and enterprise teams.
“The company’s focus on video, technology and media quality was the main reason I decided to join Tremor Video,” said Kelman. “As the video advertising industry continues to evolve and mature, we will continue to innovate and diversify our offering to agencies and publishers. I’m excited to apply the experience I have gained in business development and product strategy to this tremendous opportunity.”
Most recently, Kelman served as VP, Business Development at Upfront Digital Media, a provider of programmatic marketing solutions, where she was responsible for leading publisher development efforts and partnerships with major SSPs, trading desks, ad exchanges, audience data providers, research companies and technology partners. Prior to Upfront Media, she helped lead MediaMind’s (now Sizmek) product planning and business development teams to become one of the premier global online advertising technology companies.
She holds an MBA from The Interdisciplinary Center.
About Tremor Video
Tremor Video (NYSE:TRMR) is transforming the video advertising experience across all screens for the world’s leading brands. Our patented technology, VideoHub®, offers advertisers and publishers a complete programmatic solution to reach and engage consumers while providing new insights into what drives the success of brand advertising performance across multiple devices. Tremor Video is based in New York with offices throughout the US and across the globe. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
Forward Looking Statements
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to additions or changes in personnel, or the growth or adoption of Tremor Video’s solutions. Important factors that could cause actual results to differ materially include: the ability to successfully integrate and retain personnel, and the effectiveness of personnel; the impact of technological development and competition; market acceptance of Tremor Video’s products or services; design, manufacturing or software defects; changes in client preferences or demands; changes in industry standards and interfaces; development of new solutions and technologies or enhancements to existing solutions and technologies; global economic conditions; growth of the online video advertising market; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
