YuMe Lands Venkat Krishnan as Senior Vice President of Product

REDWOOD CITY, Calif. – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, has appointed industry veteran Venkat Krishnan, as its new SVP of Product. With more than 20 years of experience developing advertising, video back-office and interactive application platforms for companies such as SeaChange International Inc. (“SeaChange”) and Alcatel-Lucent, Krishnan will lead YuMe’s Product group globally.

“At the core of our business, we use data science to help TV brand advertisers reach increasingly fragmented and distracted audiences through digital video”

“At the core of our business, we use data science to help TV brand advertisers reach increasingly fragmented and distracted audiences through digital video,” said Ayyappan Sankaran, co-founder & CTO, YuMe. “Having a veteran of the space to lead our Product team will be a huge asset in innovating for the future of digital video.”

Most recently, Krishnan was Business Unit Head/VP of Advanced Advertising/Monetization at SeaChange, a global supplier of video software solutions including cross-platform advertising through linear, on-demand and targeted multi-screen delivery. Prior to SeaChange, he was responsible for running Alcatel-Lucent’s IP Video product line and played an integral role in architecting and executing the company’s IP Video strategy. Krishnan was part of the Alcatel-Lucent team that won a Bell Labs President’s Award.

Prior to SeaChange and Alcatel-Lucent, Krishnan was Senior Engagement Manager on Accenture’s High Technology and Communications practices. Krishnan holds an MBA from the Wharton Business School at the University of Pennsylvania, a Master’s of Science in Electrical Engineering from Louisiana State University and a Bachelors of Science in Electrical Engineering from BITS, Pilani, India.

About YuMe

YuMe, Inc. (NYSE:YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 11 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by the words “may,” “might,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue” and “ongoing,” or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, YuMe’s growth strategy, including employee hiring, global expansion and technological development; anticipated trends and challenges in our industry, including the increasing quantity, variety and fragmentation of digital video content, platforms and technologies; expansion of the digital media advertising market in general and the digital video advertising market in particular; our competition; market trends, including overall opportunities for digital media advertising and shifting advertising budgets; the ongoing improvement and refinement of our data-science capabilities; developments in the regulatory framework applicable to our business; and our intellectual property and proprietary technologies. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our periodic filings with the Securities and Exchange Commission, including our Form 10-Q for the quarter ended March 31, 2014 and future filings. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.