REDWOOD CITY, Calif. – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, has appointed industry veteran Venkat Krishnan, as its new SVP of Product. With more than 20 years of experience developing advertising, video back-office and interactive application platforms for companies such as SeaChange International Inc. (“SeaChange”) and Alcatel-Lucent, Krishnan will lead YuMe’s Product group globally.
“At the core of our business, we use data science to help TV brand advertisers reach increasingly fragmented and distracted audiences through digital video”
“At the core of our business, we use data science to help TV brand advertisers reach increasingly fragmented and distracted audiences through digital video,” said Ayyappan Sankaran, co-founder & CTO, YuMe. “Having a veteran of the space to lead our Product team will be a huge asset in innovating for the future of digital video.”
Most recently, Krishnan was Business Unit Head/VP of Advanced Advertising/Monetization at SeaChange, a global supplier of video software solutions including cross-platform advertising through linear, on-demand and targeted multi-screen delivery. Prior to SeaChange, he was responsible for running Alcatel-Lucent’s IP Video product line and played an integral role in architecting and executing the company’s IP Video strategy. Krishnan was part of the Alcatel-Lucent team that won a Bell Labs President’s Award.
Prior to SeaChange and Alcatel-Lucent, Krishnan was Senior Engagement Manager on Accenture’s High Technology and Communications practices. Krishnan holds an MBA from the Wharton Business School at the University of Pennsylvania, a Master’s of Science in Electrical Engineering from Louisiana State University and a Bachelors of Science in Electrical Engineering from BITS, Pilani, India.
YuMe, Inc. (NYSE:YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 11 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.
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