BALTIMORE, MD – SocialToaster, Inc., the leading solutions provider for social engagement and loyalty rewards programs, today announced it has selected IZEA, Inc. (OTCQB: IZEA), the leader in sponsored social, to leverage their Exchange platform to execute and manage sponsorship campaigns at scale across multiple platforms including Twitter, Facebook, Instagram, Tumblr, YouTube and LinkedIn.
By joining IZEAs Exchange ecosystem, SocialToaster is able to expand on its gamification model and allow its “Super Fans” to monetize their social presence through a variety of paid sponsorship opportunities. Using the IZEA Exchange will also allow current clients and brands greater access to content creators, thus increasing their ability to leverage sponsored social. SocialToaster operates a fan engagement and message amplification platform that provides clients with a simple way to amplify the reach of their social content.
“Many of our Super Fans are looking for additional ways to leverage their personal networks as it pertains to the brands that they choose to support within our platform,” said Brian Razzaque, Founder and CEO of SocialToaster. “The IZEA Exchange ecosystem gives us additional options for those Super Fans, and opens up some new potential opportunities for us with our clients.”
IZEA has facilitated more than 3.3 million sponsored social transactions, allowing social media content creators to earn sponsorship income from brands. The company’s Exchange ecosystem provides partners like SocialToaster the opportunity to expand their reach to a larger network of buyers and sellers. The SocialToaster network of Super Fans can receive sponsorship opportunities from brands within the IZEA network while SocialToaster¹s current lineup of clients may use the platform to augment sponsorship campaigns.
“In order for this space to grow, we need to make it easier for brands and their agencies to buy social sponsorships efficiently and at scale. In the same way that display ad networks came together through ad exchanges, IZEA is bringing together the world¹s leading influencer networks, publishers and broadcasters”, said Ted Murphy, Founder and CEO of IZEA. “We are delighted to announce SocialToaster as a partner on the Exchange and we believe our advertisers will be eager to tap into their network of Super Fans.”
