Collaboration launches new networking and editorial opportunities for senior marketing executives
LOS ANGELES & SAN FRANCISCO – On Tuesday iMedia Communications, Inc., the leading event and publication company for senior marketing executives, and the Interactive Marketing Association Alliance (IMAA), the national alliance of Interactive Marketing Association (IMA) groups, announced a strategic partnership to take fuller advantage of thought leadership opportunities between both organizations. The collaboration creates new opportunities for interactions between top marketing and marketing technology executives, and new channels for editorial contributions.
“Today is about putting the members first”
“We are excited to partner with IMAA, and to continue to drive collaboration between the top leaders in the marketing industry,” said Marti Funk, SVP, iMedia Communications, Inc. “This partnership serves the most influential leaders in marketing, and is a direct response to requests from the community.”
“Today is about putting the members first,” said Lynn Ingham, Co-Founder, National IMA Alliance, and Principal, Digital Talent Guide. “Together with iMedia, we are building bridges that allow IMAA members to have a higher profile among the senior marketing community, and we’re ensuring them more access to top-level leadership insights.”
The first year of the partnership will focus on an Advocate Program, where IMAA members attend iMedia summits, write for iMediaConnection.com (the leading digital publication for the marketing community), and share iMedia insights with fellow IMA attendees.
The following IMA chapters are spearheading the partnership:
- SF Big (San Francisco IMA)
- 212 (New York IMA)
- Atlanta IMA
- Austin IMA
- TIMA (Triangle, NC IMA)
In 2014, iMedia Summit guests will represent more than $8B in digital marketing spend, and IMAA regional groups will include more than 20 local chapters.
About iMedia Communications, Inc.
iMedia, named the top must-attend marketing conference for leaders by Forbes.com, is the leading event and media company for senior digital marketing, media, and advertising leaders. The hub of the imedia community is imediaconnection.com, a daily publication and discussion forum. The iMedia event portfolio includes the iMedia Agency Summit, the iMedia Brand Summit, and more. (For more information, see www.imediaconnection.com/summits.)
About IMAA
The Interactive Marketing Association Alliance (IMAA) is an alliance of independent interactive marketing associations (IMAs) dedicated to promoting education, collaboration, and networking within their communities. Participating IMA organizations include SF Big, ThinkLA, 212, Austin IMA, CIMA, and more. For more information, see http://www.imaalliance.com.
