Former SVP and Global Head Of Media Measurement Science Operations for Nielsen to Help Simulmedia Build-Out Operational Excellence In Its Media Measurement Science
NEW YORK – Simulmedia, an audience-targeted television advertising company, today announced that it has hired Mark Green for the newly-created position of Senior Vice President, Product Strategy based in Simulmedia ‘s New York headquarters. He will be responsible for organizing innovation and thought leadership initiatives, framing product aspects of business direction, and implementing pilot programs and beta products through the launch and leadership of the company’s Program Management department.
“Mark Green is one of the most experienced media measurement science operations executives anywhere, having spent almost 30 years as a global leader in the field at Nielsen and at some of the world’s top media agencies, including Initiative, Mediacom and ZenithOptimedia,” says Dave Morgan, Simulmedia’s CEO. “As we assemble the largest database of TV viewing in history – giving Simulmedia more people to target with more TV ads than anyone else in this business – there is nobody better than Mark to help Simulmedia build-out operational excellence its ability to measure and maximize results.”
Mr. Green has spent the last ten years leading Nielsen’s product development, measurement science, analytics and operations across their Data and Analytic products in 103 countries, most recently as Senior Vice President, Global Measurement Science Operations Leader. Prior to this, he led global research, analytics, planning and buying for seventeen years at top advertising agencies including Initiative MediaCom and ZenithOptimedia Group.
Mr. Green holds a B.S. in Applied Mathematics from the School of Engineering and Applied Sciences at Columbia University. He will maintain his Chicago residence and commute to New York.
Simulmedia, Inc. (www.simulmedia.com) is a New York City-based television ad targeting company and operates the Simulmedia Audience Network, the world’s first data-driven audience network for television. The company’s targeting platform leverages predictive technologies and anonymous viewing data from more than 50 million US TV viewers to help national advertisers and their agencies better reach target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with the vast majority of TV system operators and national networks and reaches all 110 million US TV households. Over the past year, the company has helped more than 50 advertisers and their agencies target, deliver, and measure hundreds of campaigns and see results that were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods.
