Crosswise is the only cross-device identification provider that does not also sell media services, ensuring that the company’s clients receive completely objective data and service verified for greater accuracy via quality scoring
Crosswise is also announcing a partnership with LiveRamp
New York, NY – July 24, 2014 Currently, when buyers buy ad targeting data, they do so independent of media to ensure the quality of the data being purchased.
Then why should cross-device identification data be purchased differently?
Today, Crosswise is launching their cross-device identification service, the first solution providing the ad tech industry with a “data only” service that is completely neutral – free of media bias – and validated for accuracy by a quality score.
Crosswise offers DSPs, DMPs, retargeters, agency trading desks, affiliate platforms, analytics companies and attribution providers the most accurate device graph based on data analysis, machine learning and proprietary algorithms. Crosswise’s technology links internet-enabled devices to a single user, without using any personally identifiable information, in a simple and cost-effective manner. Crosswise’s customers then use that information for a myriad of critical business purposes across devices, including audience extension, targeting, frequency capping, sequencing, measurement and attribution.
What sets Crosswise’s cross-device identification service apart is the solution’s:
· Neutrality: All other leading cross-device companies are primarily focused on selling media campaigns directly to agencies and advertisers. Licensing their data to other ad tech companies while trying to sell direct campaigns to the advertiser/agency customers of those ad tech companies creates a conflict of interest. Crosswise only provides a data solution for other ad tech companies ensuring that the company’s customers get the most accurate and cost effective solution without any conflict of interest.
· Access to the industry’s most comprehensive deterministic data set: Crosswise has partnered with several companies to gain access to a massive deterministic data set to train and validate its statistical models. Statistical models are only as good as the data on which they are based, and as the only company with access to this deterministic data, Crosswise’s customers can be certain that they are getting access to the industry’s most accurate solution.
· Accuracy validated by a quality score: To ensure the quality of the data provided to clients, Crosswise provides a quality score based on validated first party data.
In conjunction with the company’s launch, Crosswise is announcing a comprehensive partnership with LiveRamp that includes the enhancement of Crosswise’s statistical models, the ability for Crosswise to distribute data to LiveRamp’s network of 100+ digital marketing application partners, and access to the Crosswise service for LiveRamp’s onboarding customers.
“Cross-device identification is a strategic opportunity for marketing application providers in 2014. We were attracted to Crosswise because of the caliber of the team, the technology, and the opportunity to enhance their cross-device technology and provide connections to other digital marketing applications,” said Auren Hoffman, CEO, LiveRamp.
Crosswise was founded in 2013 by Steve Glanz, Ron Reiter and Jonathan Seidner. They bring extensive ad tech, mobile and development experience from a range of companies including Conduit, myThings, Onavo (acquired by Facebook) Convertro (acquired by Aol), PrimeSense (acquired by Apple), Any.DO, Shopping.com (acquired by eBay) as well as the elite 8200 Israeli intelligence unit of the Israel Defense Forces. The company has secured $2 million from Giza Venture Capital, Horizons Ventures, OurCrowd and leading angel investors.
“We founded Crosswise to offer the ad tech ecosystem the first media free, “data only” cross-device identification service validated by a quality score,” said Crosswise CEO & co-founder Steve Glanz. “In the same way that targeting data can be purchased without media from companies like eXelate and BlueKai, ad tech companies should be able to purchase cross-device data from a company that is not also a competitor. Until now, that wasn’t possible.”
About Crosswise
Crosswise provides the industry’s only media-free, “data only” cross-device identification service. The company, whose service enables tying specific users to all of their devices, makes this data available to all types of ad tech companies including DSPs, DMPs, retargeters, agency trading desks, analytics and reporting services. Crosswise’s solutions are based on statistical algorithms that take readily available data related to behavior, interests, location, network and biometric patterns to create extremely accurate correlations between individuals and devices without using any Personally Identifiable Information. Crosswise is based in Tel Aviv and is backed by Giza Venture Capital, Horizons Ventures, OurCrowd and leading angel investors. For further information, visit www.crosswise.com.
