Clear Channel Media and Entertainment Enhances Its Streaming Advertising Offering Using Cutting Edge Adswizz’ Technology
NEW YORK – AdsWizz, an advertising technology provider for the digital radio and audio industries and iHeartRadio, Clear Channel Media and Entertainment’s all-in-one digital music and live radio streaming service, announced a partnership to develop a powerful new delivery insertion method for targeted ads in live broadcast radio streams with unique new capabilities.
“We’re very excited to partner with a media powerhouse such as Clear Channel that truly understands the power of digital and wants to leverage it to deliver the best experience for both the end-user and the marketers”
Clear Channel will build its unique and integrated digital advertising capabilities by using AdsWizz’ audio ad insertion and ad-serving suite of solutions. AdsWizz ad serving technology will enable Clear Channel to deliver a tailored advertising experience based on individual listeners’ specific characteristics including user profiles and preferences, location and devices used for more than 840 Clear Channel radio stations across the country that stream live on its iHeartRadio all-in-one digital service. The new product offering will be developed with HTTP Live Streaming which will allow greater reach and a more reliable live stream ad delivery system.
In addition, by working with Clear Channel AdsWizz will now be able to utilize the unmatched audience reach, segments and in-depth insights of Clear Channel’s more than 245 million monthly listeners to more accurately serve up ads to target consumers based on their demographics, psychographics, geo-location and custom, data-defined segments.
“After a thorough selection process, we’ve been truly impressed by AdsWizz’ unique set of technical capabilities and believe that AdsWizz’ delivery network offers the best state-of-the-art technology to expand our offerings for advertisers, partners and consumers and align with our long-term vision to deliver unmatched services for our advertising partners,” said Brian Lakamp, President of Technology and Digital Ventures for Clear Channel. “Having the ability to serve targeted ads simultaneously to specific digital users during a live radio stream across our 840 Clear Channel stations nationwide on iHeartRadio presents a powerful platform for our advertisers and partners.”
AdsWizz leads the market place in:
- Targeting – utilizing the latest technology to serve custom ads based on age, gender, psychographics, device platform and more.
- Server-side technology – enabling precise ad targeting across a vast array of multi-platform systems including connected cars, in-home entertainment devices and anywhere audio is streamed by consumers.
- Flexibility – developed from inception to be Content Delivery Network (CDN) agnostic allowing clients to have the freedom of choice for their preferred CDN.
- Metrics – providing detailed real-time and historical analytics about the audience of each stream.
“We’re very excited to partner with a media powerhouse such as Clear Channel that truly understands the power of digital and wants to leverage it to deliver the best experience for both the end-user and the marketers,” said Alexis van de Wyer, AdsWizz CEO. “We continue to be impressed by Clear Channel’s vision, unique assets and focus on quality.”
About Clear Channel Media and Entertainment
With 245 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 markets through 840 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and used via navigation systems. iHeartRadio, Clear Channel’s digital radio platform, is the No. 1 all-in-one digital audio service with over 345 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history. Through Clear Channel’s radio personalities’, stations’ and iHeartRadio’s Facebook, Instagram and Twitter pages, the company’s social footprint includes more than 53 million people and has amassed 15.4 billion social impressions across its signature events, proving to be one of the most popular digital music destinations in the U.S.
The company’s operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation. Clear Channel Media & Entertainment is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company.
AdsWizz is a leading global technology provider of advertising solutions for the digital radio and audio industries. Its server-side solutions and global audio ad exchange offer advertisers unique targeting capabilities and provide audio publishers powerful new ways to monetize their listenership. This has led AdsWizz to quickly become a go-to resource for many of the world’s most prominent ad networks, agencies, and digital audio publishers.