Nielsen Online Campaign Ratings™ (OCR) provides cross-screen audience verification for YuMe’s brand advertisers across both online and mobile platforms
REDWOOD CITY, CA – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, brings accurate cross-screen insights to Toyota and GSK through support of Nielsen Online Campaign Ratings on desktop, smartphones and tablets. With the launch of OCR for mobile, YuMe can now measure mobile audience composition, not just delivery, in addition to enhancing its cross-screen demographic targeting capabilities, helping brand advertisers like Toyota and GSK demonstrate the value of both mobile and online media in reaching their target consumer.
“We recognize the importance of standardized measurement to legitimize mobile as an effective means in reaching our audience,” says Dionne Colvin-Lovely, Director, Traditional & Digital Media Toyota Motor Sales, U.S.A, Inc. “Continual innovation is the key to delivering effective advertising, which is why we are working with YuMe and Nielsen to take cross-screen advertising to the next level.”
Nielsen data complements YuMe’s first-party survey data in identifying demographic segments and provides additional scale to brand advertisers like Toyota and GSK – using the new OCR to measure cross-screen reach, frequency and ultimately, in-target delivery.
The solution is made possible by the combination of YuMe device-integrated software development kits, proprietary modeling and data sciences capabilities, along with close cooperation with Nielsen to measure campaign results. With the addition of mobile, OCR is now the first and only measurement suite to offer robust insight into a campaign’s full digital and cross-platform audience.
“Nielsen is taking an industry-leading step with this product,” says Jayant Kadambi, CEO & Co-Founder, YuMe. “Once traditional TV brand advertisers begin to see the impressive brand metrics and ROI increases from target audiences (including mobile) using a familiar tool, we would expect to see additional budgets move to cross-screen brand campaigns.”
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This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by the words “may,” “might,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue” and “ongoing,” or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, YuMe’s expectations about the impact of the launch of the OCR for mobile solution on its results, YuMe’s growth strategy, including global expansion and technological development; anticipated trends and challenges in our industry, including the increasing quantity, variety and fragmentation of digital video content, platforms and technologies; expansion of the digital media advertising market in general and the digital video advertising market in particular; our competition; market trends, including overall opportunities for digital media advertising and shifting advertising budgets; the ongoing improvement and refinement of our data-science capabilities; developments in the regulatory framework applicable to our business; and our intellectual property and proprietary technologies. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our periodic filings with the Securities and Exchange Commission, including our Form 10-Q for the quarter ended March 31, 2014 and future filings. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.