Survey on voter media consumption trends explores how to target voters for 2014 midterm elections
REDWOOD CITY, CA – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, unveiled its latest research results on current trends around voter viewing habits and media consumption for the upcoming midterm elections.
In June 2014, YuMe’s survey polled 817 intended voters from a nationally-representative online panel to show the value of using digital multi-screen video in political campaigns. Results confirmed rampant multi-screen viewing trends, and gleaned insights into voters’ planned behavior for the upcoming political midterm elections. These results expressed the impact of using digital media to build a successful and strategic political campaign, the growing importance of user-initiated pre-roll video, and the benefits of reinforcing a candidate or advocacy group’s message and call-to-action with streaming video.
“The industry is hungry for data around media consumption for political campaigns, specifically regarding interaction with multi-screen digital video,” says Michael Beach, Co-Founder and Partner, Targeted Victory. “Therefore, we’re eager to continue supporting partners like YuMe who are consistently leading the charge with cutting-edge research.”
Key Takeaways:
- More than 60% of voters state they are likely to use digital video for watching debates, speeches, and highlights from campaigns
- Almost half (48%) agree that it is important to be able to follow election progress on multiple devices
- Streaming video has become an important source of information, with 44% likely to stream video on a connected device to keep up-to-date
- 32% of voters will stream video from a computer/laptop, 15% on a smartphone, 16% on a tablet, 11% on a smartTV
- 54% claim news websites as their main source of information about candidates and their campaigns
- Ads continue to be an important source of information for voters (Television 45%, Online Ads 17%, Online Video 16%, Campaign supported online video 15%)
“Results support our hypothesis that digital video ads are important and influential in the political realm,” says Bryson Smith, VP Political, YuMe. “The positive impact of multi-screen video is becoming more apparent to clients, and is now seen as an important campaign strategy.”
View the infographic and read the full report at: YuMeResearch.com
About YuMe
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 15 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found atwww.yume.com/news/logos.
YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
Forward-Looking Statements
This press release contains forward-looking statements, including those in management quotations and under the caption “Business Outlook”. In some cases, you can identify forward-looking statements by the words “may”, “might”, “will”, “could”, “would”, “should”, “expect”, “intend”, “plan”, “objective”, “anticipate”, “believe”, “estimate”, “predict”, “project”, “potential”, “continue” and “ongoing”, or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about our expectations about the impact of digital media on political campaigns; our growth strategy; market trends; and quotations from management. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in our forward-looking statements. Factors that could cause or contribute to such differences include our history of net losses and limited operating history, which make it difficult to evaluate our prospects, our fluctuating quarterly results of operations, and our dependence on a limited number of customers in a highly competitive industry. These and other risk factors are discussed under “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2013 that has been filed with the U.S. Securities and Exchange Commission (the “SEC”), and in our future filings and reports with the SEC, including our Quarterly Report on Form 10-Q for the three months ended March 31, 2014. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.
