NEW YORK – Simulmedia, an audience-targeted television advertising company, today announced that it has hired Jayme Beth Frieder as Senior Director of Sales, a newly-created position.
Ms Frieder comes to Simulmedia from Collective where she was the Director of the Advertiser Solutions Group. Previously she was with TED Conferences as the Advertising Director of TED.com and Partnership Development; Northeast Sales Director with Meebo; and with AOL as an Account Director covering the Pharmaceutical/Health vertical as well as direct management of Pepsi and Warner Brothers accounts. Earlier in her career Ms Frieder was Corporate Sales Director with Condé Nast Publications; Consumer Products Manager with Gourmet Magazine, an Account Manager with Money Magazine, Time Inc.; and held sales roles at Schering-Plough, Diebold, and Black & Decker.
Ms Frieder is a graduate of The University of Alabama in Tuscaloosa, Alabama, where she received her B.S. in Restaurant and Hospitality Management.
Simulmedia, Inc. (www.simulmedia.com) is a New York City-based television ad targeting company and operates the Simulmedia Audience Network, the world’s first data-driven audience network for television. The company’s targeting platform leverages predictive technologies and anonymous viewing data from more than 50 million US TV viewers to help national advertisers and their agencies better reach target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with the vast majority of TV system operators and national networks and reaches all 110 million US TV households. Over the past year, the company has helped more than 50 advertisers and their agencies target, deliver, and measure hundreds of campaigns and see results that were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods.
