London – Adform the premier ad tech partner for US and European media agencies, trading desks, advertisers and publishers, welcomes a new hire to strengthen its position in the rapidly growing programmatic marketplace. Nerissa MacDonald is appointed as Vice President of Global Revenue. She comes with a wealth of experience within the technology sector and will help accelerate rapid growth for the company.
MacDonald will focus on global revenue generation from the agency holding groups across all product disciplines. This newly created position is based initially in London, but she will also bridge Adform’s holding group negotiation in the US. With over 13 years in the digital space, MacDonald brings experience from Sizmek (formally MediaMind), where she held roles as Associate VP of Strategic Partnerships and Director of Trading EMEA.
“I am delighted to have joined such an entrepreneurial and ambitious team at Adform. Their experience in Programmatic Rich Media, and the advances and level of investment being made in their tech stack are impressive and I am glad to be part of the senior management team. Adform is uniquely positioned to grow both locally and globally and I’m looking forward to being a part of the journey,” stated MacDonald.
David Fulton, Chief Commercial Officer at Adform, noted, “The increasing demand from our clients in both UK and US led us to look for additions to our team and we were fortunate to find a person of Nerissa’s calibre to fulfil this role.”
About Adform
Adform is a premier partner for media agencies, trading desks, advertisers and publishers, offering the world’s only programmatic brand-led media platform to support all aspects of multi-screen brand advertising. Adform’s end-to-end ad tech stack closes the loop by integrating media planning, buying, optimisation and reporting into one place, covering a full-featured demand side platform, rich media and ad serving.
Adform was established in 2002 in Denmark, and now has offices in 15 countries: the United States, the United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, the Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus.
Visit http://www.adform.com for more information or follow us on Twitter
