London – Adbrain, the data intelligence company, has come out of beta and officially launched Synapse, a fully self-service, multi-screen demand-side platform.
Adbrain is committed to a transparent media buying model that champions self-service tools, allowing advertisers to run campaigns and own the generated insights. The Synapse launch brings a host of new capabilities, which include:
– The buying of desktop and mobile inventory all from a single platform, running true cross-device campaigns to ensure a consistent customer experience across smartphone, tablet, and desktop devices.
– Smarter performance – best in-class optimization algorithms to exceed campaign goals on any objective: direct response, user acquisition, or brand engagement.
– Disclosed buying – Buy programmatically and transparently across all major desktop & mobile real-time exchanges while generating fully transparent reporting.
Gareth Davies, CEO of Adbrain, commented: “We’ve received a phenomenal response from our partners since launching Synapse, some of these partners include; M&C Saatchi Mobile, The Exchange Lab, Fetch, Omnicom Media Group, amongst others. Synapse is the first of many product launches to come, we’re currently busy working on some exciting data solutions – soon to be announced.”
François Deschênes, Head of Product at Adbrain added: “The future of ad tech lies in open, self-service technology solutions and Synapse is built from the ground up precisely for this purpose. We’re going to continue building market leading technology that effectively connects brands with their audiences in new and smarter ways.”
Fiona McKinnon, VP Global Operations and Platform Partnerships, The Exchange Lab added: “Adbrain is an exciting new partner who share our aligned vision for data-driven buying. We are invested in working with smart mobile technology partners that will reshape the way we deliver success for our clients.”
About Adbrain
Adbrain is at the forefront of the data-driven, multi-screen advertising revolution.
Powered by the latest technologies in artificial intelligence, the Adbrain platform transforms data into actionable insights, empowering advertisers to connect in real-time to their audiences, no matter what device they’re on.
Users of Adbrain’s fully transparent, open and customizable programmatic technology stack can marry and activate their proprietary data as well as third party data for enhanced real-time mobile and multi-screen audience buying, relevance and results – all from a single, easy-to-use interface.
Adbrain is a high-growth enterprise technology company, backed by leading institutional investors, with offices across the US and UK.
Adbrain Website: http://www.adbrain.com/
Twitter: @AdbrainTech
