Global cross-channel marketing platform receives 2014 People’s Choice Stevie® Award for Favorite New Products and bronze Stevie® for Best New CRM product
New York, N.Y. — Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing, was presented with a People’s Choice Stevie® Award for Favorite New Products and a bronze Stevie® Award at The 12th Annual American Business Awards in San Francisco, Calif., on Friday, Sept. 12. The company was recognized for its global cross-channel marketing platform, the industry’s first and only marketing platform built from the ground up to support coordinated and integrated cross-channel marketing.
Launched in April 2013, Experian Marketing Services’ cross-channel marketing platform gives marketers the ability to plan, manage, execute and optimize all of their customer interactions across any channel, all from within a single system — removing the need for separate vendors and platforms.
The cross-channel marketing platform already is one of the largest email service providers in the market, currently sending more than a billion emails each month and 2 million to 6 million messages per hour, per client. Leveraging Experian Marketing Services’ 30 years of data and email marketing leadership, the cross-channel marketing platform has helped to position Experian’s Marketing Suite as the world’s most flexible and comprehensive marketing solution. Major enterprise companies and global brands now are using the platform in eight countries.
“Experian Marketing Services’ cross-channel marketing platform is groundbreaking for marketers who are obsessed with delivering exceptional and authentic customer experiences, every time,” said Ashley Johnston, senior vice president of global marketing at Experian Marketing Services. “This technology helps our clients to meet their customers at every point of their customer journey ensuring optimal and consistent interactions. We make it easy for brands to move quickly from single-channel execution to cross-channel optimization. This recognition underscores our commitment to investing in superior marketing technology products that help our clients create intelligent interactions with their customers.”
The American Business Awards are the nation’s premier business awards program. All organizations operating in the United States are eligible to submit nominations — public and private, for-profit and nonprofit, large and small. As a winner, Experian Marketing Services was recognized from more than 3,300 nominations that were submitted this year.
The People’s Choice Stevie Awards for Favorite New Products are a feature of The American Business Awards, in which the general public can vote for their favorite new products and services of the year. More than 57,000 votes were cast in 43 product categories this year.
Details about The American Business Awards, the complete list of People’s Choice Stevie Award winners and the list of all new product award finalists in this year’s American Business Awards are available at http://www.StevieAwards.com/ABA.
About the Stevie Awards
Stevie Awards are conferred in six programs: The American Business Awards, The International Business Awards, the Asia-Pacific Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. The sixth program, the new German Stevie Awards, opened for entries this week. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. For more information, please visit http://ex.pn/1fSccNf.
About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion. Experian employs approximately 16,000 people in 39 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
