NEW YORK – Simulmedia, the pioneer in bringing audience targeting to television advertising, today announced that former eBay and Forrester Research senior manager Ari Osur has joined the company in the newly created position of Vice President, Product Marketing. He will be based in Simulmedia’s NY HQ and be responsible for assessing customer needs, ensuring that those needs are incorporated into product and development roadmaps, and defining the simple and clear value proposition for future products that serve the marketplace for television advertising.
Mr. Osur comes to Simulmedia from eBay Inc. where he has been Director, Product Management at eBay Enterprise Marketing Solutions since July 2013. In this role, he led the strategy and definition of products that focused on attribution, cross-channel marketing analytics and business intelligence. Earlier, he was General Manager of ClearSaleing, the attribution and marketing analytics product acquired by eBay, where he led the day-to-day business and guided the organization¹s long-term strategy.
“Simulmedia is lucky to have Ari join us to lead Product Marketing, ” says David Cooperstein, CMO at Simulmedia to whom Mr. Osur will report. “His mix of marketing and technology experience at both sellers and users of technology at large enterprises, and his business leadership experience, will help Simulmedia’s offering align tightly with the needs of our large advertiser and agency clients.”
Before eBay, Mr. Osur Ari was a Principal Analyst at Forrester Research, where he created and delivered research and advisory services for interactive marketers. His coverage area spanned measurement and attribution, of which he authored the most recent Forrester Wave on interactive attribution providers; digital messaging through email, mobile, and social media; digital data collection; and influencer marketing. He has also held marketing, strategic consulting, and management positions with the National Basketball Association, Epsilon, Johnson & Johnson, and a global communications firm.
Mr. Osur holds an MBA in marketing and finance from New York University and a BS in communications from Cornell University.
Simulmedia, Inc. (www.simulmedia.com) is the leader in helping advertisers and agencies find targeted TV audiences. By taking a digital approach to linear TV advertising, the company delivers targeted audience reach at national scale. Its Simulmedia Audience Network reaches 110 million households across the US through partnerships with over 75 national cable networks and the top multichannel video programming distributors (MVPDs). Based on a proprietary analysis of second-by-second activity for over 50M people, Simulmedia determines the best options to extend the reach of campaigns to specific target audiences, and places advertising across those disparate TV networks. Since we began in 2009, Simulmedia has delivered campaigns for more than 70 advertisers and their agencies, to target, deliver, and measure hundreds of TV campaigns, and on average reached their target audience 32% more efficiently than they were able to with traditional TV ad scheduling and targeting methods alone.
