NEW YORK – Adaptly, the social media advertising technology company, today announced that Meagan Lopez has joined the company’s London office where she will develop marketing strategies for agency and brand partners in the EMEA region and support key partnership relationships, in the newly-created position of Client Strategy Director, EMEA.
“As an early adopter of social media, Meagan understands how effective platforms like Facebook, Twitter and Kik can be at reaching desired audiences. She even used social media to cast film and television roles earlier in her career,” says Nikhil Sethi, Adaptly’s CEO. “We are pleased that she brings such an extraordinary depth of understanding of social media technology to our EMEA team.”
Before joining Adaptly, Ms Lopez was with VivaKi (Chicago and London) for two and a half years where she worked first with Audience on Demand Social (addressable media division of VivaKi) working with clients such as Coca-Cola, Wal-Mart, Heineken and LEGO, then on display, mobile and video advertising educating clients on agency service as an EMEA Brand Relations Manager.
Earlier, Ms Lopez was co-founder of prominent Chicago-based social media marketing agency, SocialKaty, where she oversaw 50+ accounts and 15 account managers. She ensured client and employee satisfaction, and developed processes to support brand and key business initiatives. Working on a variety of verticals from nonprofits to consumer products to B2B, Ms Lopez managed and executed on dozens of successful campaigns across platforms ranging from Pinterest to Facebook to Twitter. She was also Social Media Director for Techweek in Chicago.
“I am thrilled to be joining such a world-class organization”, said Ms. Lopez. “Adaptly has the best team in the business and has a reputation for delivering remarkable experiences for the biggest brands in the world”.
Ms Lopez started her career as a casting director in Los Angeles. She holds degrees from University of Southern California and Université Sorbonne Nouvelle in Paris. Her debut novel, Three Questions, was published in November 2012.
Adaptly (http://www.adaptly.com) technology and industry-leading marketing expertise provides marketers and agencies with a centralized solution for planning, managing and analyzing cross-network social media advertising. Adaptly is one of the companies globally that is both a Twitter Marketing Platform Partner and a Facebook Strategic Preferred Marketing Developer, with a focus on Ads and Insights. The company’s clients include brands and agencies such as PepsiCo, Diageo, Showtime, Omnicom, Interpublic Group, Kraft Foods and hundreds more. Adaptly’s solution can be used in any market, and can integrate with virtually any social media inventory source, which provides advertising partners with a seamless international multi-platform solution.
Founded in 2010 by Nikhil Sethi and Garrett Ullom, Adaptly was incubated through DreamIt Ventures and is now based in New York City with offices in London, Chicago, Los Angeles, and San Francisco.
